Are you wasting precious ad dollars without seeing results? Are you tired of pouring money into PPC campaigns that fail to deliver quality leads? If so, you have landed on the right page.
B2B PPC is one of the best ways to scale your business but it can be difficult to manage and implement yourself if you lack the skills, experience, and expertise in-house. Hence, partnering with the best B2B PPC agencies can be a game changer.
But here is the challenge: There are thousands of B2B PPC agencies out there but not all are created equal—some specialize in driving results for B2B businesses, while others fall short. So which is the best PPC agency for your business?
Fret not. In this blog, we’ll reveal the top B2B PPC Agencies in 2025. These are the top performers renowned for delivering measurable results, innovative strategies, and expert campaign management.
Whether you’re seeking better ROI, advanced targeting, or improved ad performance, this list has you covered. Also, whether you’re new to PPC or looking to refine your campaigns, this guide will connect you with agencies tailored to your goals.
But before that, let’s set the basics straight.
Summary
- PipeRocket: Specialists in B2B SaaS PPC strategies to lower CAC and deliver exceptional pipeline growth and ROI.
- Powered by Search: Known for scaling revenue through data-driven paid ads tailored for SaaS and B2B companies.
- HeyDigital: Best for PPC campaigns focused on accelerating SaaS growth with tailored creative strategies.
- FP Growth: Excels in optimizing paid media for B2B SaaS companies to drive high-quality conversions.
- SimpleTiger: Simplifies PPC campaigns for SaaS businesses, focusing on ROI and scalable growth.
- NinjaPromo: Focuses on multi-platform paid media strategies for B2B and SaaS companies.
- SpearGrowth: Best for ABM-focused PPC strategies tailored to B2B SaaS customer acquisition.
- Directive Consulting: Renowned for results-driven PPC campaigns for B2B enterprises.
- HawkSEM: Delivers high-impact PPC management with an emphasis on conversion rate optimization.
- Lever Digital: Expertise in PPC marketing for SaaS businesses, focusing on lead generation and scalability.
What Are B2B PPC Agencies?
B2B PPC agencies are specialized marketing firms or companies that help businesses target other businesses through pay-per-click (PPC) advertising. Unlike general PPC agencies, these focus specifically on creating and managing campaigns designed to attract high-quality leads and drive sales in the B2B space.
The best B2B PPC agencies develop tailored strategies, optimize ad spending, and use platforms like Google Ads and LinkedIn to reach decision-makers.
They handle everything from keyword research and ad creation to performance tracking and reporting. Partnering with the top B2B PPC agencies ensures businesses achieve better ROI and stay competitive in today’s digital-first environment.
Top B2B PPC Agencies That Boost Growth
1. PipeRocket
Best for: SaaS companies seeking to scale their customer base, optimize lead generation, and achieve high ROI through data-driven PPC strategies.
Industries: SaaS and technology companies
Strengths:
- Focuses exclusively on B2B SaaS which ensures industry-specific expertise.
- Provides precision targeting to align paid channels to your ICP.
- Offers personalized strategies tailored to niche audiences and market demands.
- Executes intent-driven campaigns to drive high-quality leads.
- Proven ability to boost pipeline growth and conversion rates.
Top clients: Storylane, Cyber Sierra, MetricStream, HyperVerge, and Element.
Pricing: Customized pricing based on the client’s needs, campaign size, and goals. Contact PipeRocket directly for a tailored quote.
Agency overview:
Coming at the top of our B2B PPC agencies list is PipeRocket.
Why PipeRocket is the best PPC agency for your B2B business: PipeRocket’s industry focus and data-centric approach make it a top choice among B2B PPC agencies for SaaS brands looking to boost growth.
As a premier B2B SaaS digital marketing agency, the agency specializes in pay-per-click (PPC) advertising to help SaaS companies achieve scalable growth. They are renowned as one of the top B2B PPC agencies since they combine industry expertise with a data-driven approach to design PPC campaigns that deliver measurable results.
What sets the agency apart is its exclusive focus on SaaS brands which allows them to craft tailored strategies that resonate with target audiences and accelerate pipeline growth.
Furthermore, PipeRocket offers end-to-end solutions, including PPC campaign management, advanced analytics, and A/B testing to ensure continuous optimization and maximum ROI.
2. Powered by Search
Best for: B2B SaaS and technology companies looking to scale ARR, drive demo bookings, and generate trials through paid search.
Industries: B2B SaaS and technology brands
Services offered: Paid Advertising(PPC), SEO, Account-Based Marketing, Content Publishing.
Clients: VMware, Fortra, Varonis, Basecamp
Pricing: Customized pricing based on client needs and campaign goals. Contact Powered by Search for a tailored quote.
Agency overview:
Powered by Search is a popular digital marketing agency specializing in helping B2B SaaS and technology companies grow their annual recurring revenue (ARR) through expertly managed PPC campaigns. Recognized as one of the top B2B PPC agencies, it focuses on driving results by increasing demo bookings, free trials, and qualified leads.
Their paid search services combine strategic keyword research, ad copy optimization, and audience targeting to create high-performing campaigns tailored to SaaS companies. Powered by Search stands out for its comprehensive approach, integrating PPC with content marketing and SEO to ensure sustainable growth and a competitive edge.
As one of the best B2B SaaS PPC agencies, they prioritize measurable outcomes, offering actionable insights through advanced analytics and campaign tracking.
3. HeyDigital
Best for: B2B SaaS and technology companies looking to grow pipeline and increase Monthly Recurring Revenue (MRR) through optimized PPC campaigns.
Industries: B2B SaaS and technology companies
Services offered: PPC advertising, design, ad creatives, landing page design, and video ads.
Clients: Writesonic, Hotjar, Pitch, PostHog
Pricing: Custom pricing based on the client’s needs, campaign size, and goals. Contact the agency for a tailored quote.
Company overview:
HeyDigital is a B2B SaaS performance marketing agency helping SaaS and B2B tech companies accelerate pipeline growth and boost Monthly Recurring Revenue (MRR) through result-driven PPC advertising.
Recognized among the top B2B PPC agencies, HeyDigital crafts tailored campaigns that drive high-quality leads, increase conversions and deliver measurable ROI.
With expertise in PPC advertising and conversion rate optimization (CRO), the company ensures that each campaign is optimized to maximize performance at every sales funnel stage. Their approach integrates detailed audience targeting, compelling ad creatives, and continuous campaign adjustments to deliver sustainable growth.
As one of the best B2B SaaS PPC agencies, HeyDigital stands out for its ability to combine data-driven strategies with an in-depth understanding of the B2B SaaS landscape.
4. FP Growth
Best for: SaaS businesses aiming to scale MQLs and optimize PPC campaigns for sustainable growth.
Industries: B2B SaaS and technology brands
Services offered: Paid search, paid social, ad copy optimization, Bing ads, remarketing strategies.
Company overview:
Getting more clicks but no conversions? Try this agency.
FP Growth is another popular B2B SaaS PPC agency dedicated to helping SaaS businesses scale effectively by driving high-quality Marketing Qualified Leads (MQLs) through optimized paid search campaigns.
As one of the top B2B PPC agencies, FP Growth focuses on identifying the most cost-effective growth channels that align with each client’s unique goals and market.
They specialize in leveraging PPC advertising to boost SaaS businesses’ customer acquisition, ensuring campaigns are designed to maximize ROI. By tailoring strategies to specific target audiences and utilizing in-depth market analysis, FP Growth ensures continuous campaign optimization.
Recognized as one of the best B2B SaaS PPC agencies, FP Growth helps businesses grow sustainably through carefully managed ad spend, high-quality lead generation, and strategic insights.
5. SimpleTiger
Best for: SaaS businesses looking to scale lead generation through effective and predictable PPC campaigns.
Industries: B2B SaaS and Tech companies
Services offered: Paid advertising, lead generation & demand capture, PPC campaign optimization & strategy, data-driven insights & reporting.
Clients: Segment, Gelato, Jotform, Capsule.
Pricing: Custom pricing based on client needs and campaign scope. Contact SimpleTiger for a personalized quote.
Agency overview:
If done right, lead generation can boost growth for your SaaS brands. However, it’s not as easy as it sounds. That’s where SimpleTiger shines.
A renowned B2B SaaS PPC agency with over 15 years of experience SimpleTiger has been helping SaaS businesses rapidly scale their lead generation through targeted paid advertising.
As one of the top B2B PPC agencies, the agency specializes in creating customized PPC strategies that deliver predictable and scalable growth. Their team focuses on optimizing paid ad campaigns to capture high-intent leads, driving substantial demand for SaaS products.
In particular, the agency excels in utilizing platforms like Google Ads and LinkedIn to target the right audience and generate quality leads at scale. Their team uses data-driven insights and continuous campaign optimization to ensure clients achieve the highest possible ROI.
At its core, SimpleTiger’s approach is designed to increase brand visibility, boost lead quality, and improve conversion rates for businesses looking to grow efficiently in the competitive SaaS space.
6. NinjaPromo
Best for: Startups and enterprises in industries that require specialized PPC campaigns.
Industries: Crypto, eCommerce, SaaS, Fintech, Healthcare, B2B.
Services offered: Campaign management, search advertisement, social advertisement, video advertisement, keyword research.
Pricing: Available upon request.
Agency overview:
NinjaPromo is recognized as one of the top B2B PPC agencies, specializing in driving measurable results for brands in competitive industries like crypto, fintech, and SaaS.
Known for their expertise in B2B PPC campaigns, NinjaPromo’s team helps businesses maximize their return on investment by targeting the right audience at the optimal moment.
They create tailored pay-per-click strategies that attract qualified leads while minimizing ad spend, ensuring efficiency.
The agency excels at B2B SaaS PPC as well, helping companies in the software-as-a-service sector navigate the complexities of digital advertising. NinjaPromo’s approach includes continuous campaign optimization which allows them to adapt swiftly to shifts in market conditions or customer behavior.
With a focus on precision and cost-effectiveness, the agency stands out as one of the best B2B SaaS PPC agencies for driving success in highly competitive industries.
7. SpearGrowth
Best for: SpearGrowth is ideal for B2B SaaS companies, particularly those in Series A to C funding stages, looking to scale their paid media efforts.
Industry focus: B2B SaaS
Services offered: Paid media campaigns, SEO enablement, conversion rate optimization (CRO), signal-based sales enablement.
Clients: Darwinbox, Zluri, and Hasura
Pricing: Pricing is customized based on the scope and scale of services required.
Company overview:
SpearGrowth is a leading B2B SaaS paid media agency specializing in performance marketing and SEO enablement. Their team collaborates with Series A to C funded B2B SaaS companies, including industry leaders like Darwinbox, Zluri, and Hasura.
Unlike traditional agencies, SpearGrowth goes beyond basic ad management. They focus on comprehensive strategies that encompass demand generation, conversion rate optimization, and advanced analytics. This holistic approach ensures that campaigns are not only effective but also scalable and profitable.
8. Direct Consulting
Best for: B2B SaaS companies focused on driving more qualified pipeline and revenue through strategic paid media campaigns.
Industries: B2B SaaS
Services offered: Paid search advertising, paid social campaigns, account-based marketing (ABM), programmatic advertising, retargeting, and performance reporting.
Clients: Invoca, Skillable, Altruist.
Pricing: Pricing is customized based on the scale and complexity of the campaigns.
Company overview:
Directive Consulting is yet another popular PPC agency for B2B SaaS companies, focusing on driving high-intent buyers through strategic paid media campaigns. Their approach emphasizes deep Total Addressable Market (TAM) and persona modeling, data-driven capital allocation, and iterative performance design to eliminate wasted ad spend.
Their team executes campaigns targeting buyer intent and firmographics across various paid media channels which helps businesses generate qualified pipeline opportunities rather than just Marketing Qualified Leads (MQLs).
They employ Lifetime Value to Customer Acquisition Cost (LTV: CAC) modeling and North Star Metric (NSM) setting to maintain a focus on revenue impact and growth.
9. HawkSEM
Best for: HawkSEM is ideal for B2B companies seeking data-driven, high-ROI pay-per-click (PPC) strategies.
Industries: SaaS, E-commerce, Healthcare, Finance, Technology.
Services offered: PPC Audits, campaign strategy and execution, landing page optimization, remarketing & retargeting strategies, ongoing management, and reporting.
Clients: Verizon, Microsoft, Nike, DataDog.
Agency overview:
HawkSEM is a distinguished SEM agency specializing in pay-per-click (PPC) management services tailored for B2B companies. Recognized among the top B2B PPC agencies, they focus on delivering measurable results through strategic digital marketing initiatives.
The agency uses a data-driven approach, utilizing advanced analytics to inform decisions and optimize campaigns. Their commitment to client success is evident in their impressive 98% client retention rate and an average return on investment of 4.5x for clients.
HawkSEM offers B2B brands a tailored PPC strategy that aligns with their specific business objectives, ensuring effective audience engagement and measurable growth.
10. Lever Digital
Best for: B2B SaaS companies aiming to scale quickly through highly targeted PPC and Paid Social strategies.
Industries: B2B SaaS
Services offered: PPC, Paid Social, and affiliate partnerships.
Clients: Uplisting, Heist, Spell.
Pricing: Pricing is based on PPC services requested as follows:
- Ad Management: Starting from £1500/mo
- Ad audit: From £450
- Tracking implementation: From £500
Agency overview:
Wrapping up our B2B PPC agencies list is Lever Digital.
As a specialized PPC agency catering to B2B SaaS companies Lever helps brands scale effectively by driving demos, free trials, and revenue growth.
The agency is also recognized among the top B2B PPC agencies for combining expertise in PPC, Paid Social, and affiliate marketing to deliver high-impact campaigns.
The agency’s approach focuses on precise audience targeting, ensuring minimal budget wastage while maximizing ROI.
Whether you’re looking to generate high-quality leads, optimize trial conversions, or dominate your market, Lever has the tools and expertise to meet your goals.
How do I Choose the Right B2B PPC Agencies?
As mentioned earlier, there are thousands of B2B PPC agencies out there but not all are created equal. And not all offer services for every type of business. Plus, there is no one-size-fits-all agency. You need to choose an agency that helps you achieve your specific business goals. Here are tips to guide you in the selection process:
1. Define Your Goals and Needs
First things first: before you start looking for a PPC agency, understand why you need it.
Start by identifying your business objectives. Do you want to generate leads, increase ROI, or dominate the market? The best B2B PPC agencies tailor their strategies to align with your specific goals. Better yet, choose agencies that specialize in your industry for better results.
2. Evaluate Experience and Expertise
Next, look for B2B PPC agencies with a proven track record in managing campaigns for companies like yours. The top B2B PPC agencies often have case studies or testimonials showcasing success in optimizing ads, reducing costs, and driving conversions for B2B clients.
Ensure you review their case studies, and read reviews and testimonials to make an informed decision.
3. Assess Customization and Strategy
In B2B PPC campaigns, one-size-fits-all strategies don’t cut it. Look for B2B PPC agencies that develop bespoke strategies, combining PPC, Paid Social, and other tactics to address your unique challenges and opportunities. At PipeRocket, we provide customized account-based marketing and demand generation services to enable brands to boost revenue and lower customer acquisition costs(CAC).
4. Check Communication and Transparency
Communication is key to the success of PPC campaigns. Look for B2B PPC agencies that maintain open communication, providing regular performance reports and insights. Also, ensure the agency offers transparent pricing and clear expectations.
5. Consider ROI and Long-Term Value
Lastly, select agencies focused on maximizing ROI while positioning your business for sustained growth. Essentially, the best B2B PPC agencies prioritize value over quick wins. They help you build a strong market presence and competitive edge.
6. Benefits of Hiring a B2B PPC Agency
Executing and managing winning pay-per-click campaigns requires expertise and experience which can be complex and burdensome for an in-house marketing team.
Take a look at the challenges digital marketers face daily:
When you hire a B2B PPC agency, you will never have to struggle with these challenges.
Still not convinced? Well, here are the benefits of partnering with the best B2B PPC agencies.
A B2B PPC Agency Brings Expertise and Experience
Top B2B PPC agencies have specialized knowledge in managing complex campaigns. Their experience across various industries ensures that your ads are optimized for maximum performance.
This enables you to reach the right business decision-makers. They also offer tailored campaign strategies that help drive high-quality leads and improve ROI faster than in-house teams.
7. Efficient Campaign Management
B2B PPC agencies excel in managing campaigns across multiple digital channels. They utilize advanced tools and techniques to continuously monitor, adjust, and optimize your ads for performance. Besides, their ability to manage budgets effectively ensures your business gets the most value from every dollar spent.
8. A PPC Agency Provides Data-Driven Insights
The best B2B PPC agencies use data analytics to provide actionable insights. They analyze your campaign’s performance and identify trends, preferences, and behaviors of your target audience. This approach helps refine your strategy to help launch effective ads and increase engagement with key business prospects.
9. Targeted Audience Reach
Top B2B PPC agencies have in-depth knowledge of B2B marketing which helps them precisely target your ideal audience. Whether it’s through LinkedIn Ads, Google Ads, or other platforms, they know how to segment and engage the right businesses. This level of precision results in higher-quality leads and a more focused marketing strategy.
10. They Deliver Scalable Campaigns
B2B PPC agencies can scale your campaigns as your business grows. They continuously monitor and adapt strategies based on your changing goals and budget. This keeps your ad campaigns effective as you expand.
Whether you need to target local markets or a global audience, the best B2B PPC agencies can provide flexible solutions for growth.
B2B PPC Campaign Challenges and How Agencies Solve Them?
Like any other campaign, B2B PPC campaigns aren’t without challenges. Here are some of the key challenges in executing B2B PPC campaigns and how agencies can solve them:
1. Audience Targeting
Audience targeting can be challenging in B2B PPC campaigns, as it requires precise segmentation. Top B2B PPC agencies overcome this by leveraging advanced targeting tools and platforms like LinkedIn and Google Ads, to pinpoint decision-makers in specific industries or roles. Their expertise ensures that your ads reach the right businesses, increasing conversion chances.
2. Keyword Research
While effective keyword research is crucial for B2B PPC success it can be complex due to niche markets. The best B2B PPC agencies conduct thorough research, using data-driven tools to identify high-performing keywords. They continually refine keyword strategies, making sure your ads appear in relevant searches, which enhances visibility and drives qualified traffic.
3. Budget Flexibility and Scalability
Managing a flexible PPC budget that scales with business growth can be challenging in today’s volatile digital world. B2B PPC agencies excel by creating custom budgets that align with your goals. They adjust bids based on performance for optimal use of resources. Whether increasing the budget for high-performing campaigns or scaling down, agencies offer a dynamic approach for long-term success.
4. Generating Quality Leads
Generating quality leads is another significant challenge for B2B PPC campaigns, especially in competitive markets. Top B2B PPC agencies optimize ad copy and landing pages to ensure they attract highly engaged prospects. They target the right audience and continuously refine strategies to drive more qualified leads and improve conversion rates and ROI.
5. Aligning Sales and Marketing Efforts
Aligning sales and marketing is crucial for B2B success but is another great challenge for most marketers. The best B2B PPC agencies bridge this gap by providing detailed reports that keep both teams informed. This ensures campaigns align with sales objectives which makes it easier to refine strategies, close deals, and track the success of your PPC efforts in real time.
Why Choose PipeRocket?
After exploring our B2B PPC agencies list, you’re probably wondering which agency to use for your business.
Here is why most popular brands swear by PipeRocket.
PipeRocket stands out as the premier B2B PPC agency for a couple of reasons.
First, the agency combines deep expertise in demand generation and account-based marketing (ABM). Their digital marketing team utilizes a highly strategic approach to PPC campaigns, focusing on optimizing lead pipelines through precise targeting and effective campaigns.
Another reason to choose PipeRocket is that they tailor strategies to the unique needs of each client, delivering high-quality leads by focusing on Ideal Customer Profiles (ICP). Their data-driven insights and continuous optimization ensure sustainable growth and long-term success for brands of all sizes.
In addition, PipeRocket offers transparent reporting and has a proven track record in offering clients scalable, results-focused solutions. This sets them apart from other B2B PPC agencies.
Ready to accelerate your growth? Partner with PipeRocket and see real results
Recommended Reading:
What is SaaS SEO? [Complete Guide]
Top 10 Enterprise SEO Agencies That Power Your Sales Pipeline
Top 10 B2B SEO Agencies To Drive Traffic and Pipeline in 2025
2025’s Top SaaS Marketing Agencies That Actually Deliver Results
12 Leading B2B Google Ads Agencies to Explore in 2025Top 8 Leading B2B Demand Generation Agencies Shaping 2025
10 Best B2B Marketing Agencies To Consider in 2025
Best 10 B2B LinkedIn Ads Agencies For 2025
The Complete Guide to B2B SEO for 2025
10 Best Performance Marketing Agencies To Boost ROI In 2025
Top 15 LinkedIn Marketing Agencies to Grow Your Business
15 SaaS Link Building Agency That Improve Your Website’s Authority
Top 10 B2B Lead Generation Agencies for Maximum ROI in 2025
Best B2B Social Media Marketing Agencies To Consider in 2025
