15 SaaS Link Building Agency That Improve Your Website’s Authority

Getting your SaaS company noticed online feels like trying to shout in a packed stadium, everyone’s competing for attention, and standing out is tough. 

You might have great content, a killer product, and all the right marketing moves, but without strong backlinks, your SEO efforts are like a car stuck in neutral, going nowhere fast.

That’s where SaaS link building comes in. The more high-quality links pointing to your site, the higher your chances of ranking, getting more organic traffic, and ultimately, growing your revenue.

However, getting those high-quality links isn’t easy. 

You must hunt down relevant sites, track the right contacts, craft the perfect outreach emails, and manage follow-ups. It’s a grind. 

The good news? You don’t have to do it alone. Some SaaS link building agencies specialize in link building, taking the heavy lifting off your plate and helping you scale your SEO efforts smartly. 

Let’s look at some of the 15 SaaS link building agencies list driving it out there!

Key Takeaways A SaaS link-building agency specializes in acquiring high-quality, industry-relevant backlinks to improve SaaS businesses’ search rankings, domain authority, and organic traffic. The agency analyzes your backlink profile, conducts competitor research, and builds relationships with authoritative websites to secure editorial links, guest posts, and brand mentions. Here are some of the top agencies that specialize in SaaS-focused link building: PipeRocket Digital, Content Guppy, Triple Dart, Dofollow, GoPeak, uSERP, LinkDoctor, Rhino Rank, LinkBuilder.io, SimpleTiger, LinkGraph, Authority Builders, Sure Oak, Siege Media, Editorial Link.

What is a SaaS Link-Building Agency?

A SaaS link-building agency is basically a marketing agency that works behind the scenes to get your website noticed by search engines and, more importantly, potential customers. 

These agencies specialize in securing high-quality backlinks from reputable sites, giving your SaaS company the authority boost it needs to climb search rankings and attract organic traffic.

Unlike traditional businesses that can buy placements, SaaS companies rely on relationship-driven link-building. 

That means these agencies do the heavy lifting, like finding relevant websites, reaching out to the right people, and securing links through strategic content placement. They handle the research, outreach, and negotiations so that every link earned actually improves your SEO.

Bottom line? If you want to improve your rankings without spending hours chasing backlinks, a SaaS link-building agency can take that weight off your shoulders and help you grow faster.

Why SaaS link building is essential for SEO?

Search engines like Google don’t just rank websites based on content, they look at who’s vouching for you. And by vouching, I mean linking. 

When reputable websites link to your SaaS company, Google sees it as a sign that your content is valuable and trustworthy. The more high-quality backlinks you have, the better your chances of ranking higher, getting more organic traffic, and increasing visibility.

However, not all backlinks are created equal.

You need quality backlinks from authoritative sites, not just random links from anywhere. The wrong approach can actually hurt your rankings instead of helping them.

Here’s why you need to be smart about SaaS link building:

• Higher rankings: Google rewards websites with strong, relevant backlinks by pushing them higher in search results.
• Credibility & authority: Quality links signal trust, making your SaaS brand more reputable in your industry.
• More organic traffic: Better rankings mean more potential customers finding you naturally.

What to avoid at all costs

• Google penalties: Buying shady backlinks can trigger manual penalties, tanking your rankings overnight.
• Reputation damage: Links from spammy sites don’t just hurt your SEO; they make your brand look bad.
• Wasted resources: Investing in low-quality backlinks is like burning money—zero long-term value.

If a so-called “link-building expert” offers to sell you backlinks, run. Spammy website owners prey on SaaS companies, pushing low-quality links that can do more harm than good.

The right SaaS link-building strategy focuses on earning links through high-quality content, outreach, and relationships. That’s how you build lasting SEO success.

15 SaaS Link Building Agency That Improves Your Website Authority

1. PipeRocket Digital

PipeRocket Digital is a SaaS link-building agency specializing in B2B SaaS demand generation. Their expertise is designing data-driven strategies that help SaaS companies increase revenue and lower customer acquisition costs (CAC) through account-based marketing (ABM), performance marketing, and targeted content marketing. 

Unlike standard link-building services focusing purely on acquiring backlinks, PipeRocket’s strength lies in aligning link-building efforts with your broader marketing strategy, making each link serve a real business purpose beyond rankings.

Best For

• SaaS companies looking to scale demand generation alongside SEO
• Businesses wanting to reduce CAC through strategic SaaS link building strategies
• Companies needing a holistic approach, combining link building with paid advertising and ABM

Pros & Cons

Pros	Cons
Unlike traditional link-building agencies, PipeRocket blends SEO, ABM, and demand generation to drive actual revenue growth.	Since we focus on revenue-driven strategies, smaller SaaS startups on a tight budget may need to assess ROI expectations.
Uses deep analytics to prioritize high-impact link opportunities, ensuring every backlink contributes to lead generation.
We specialize in B2B SaaS, making them well-equipped to secure relevant, high-quality backlinks that matter.

Clients

PipeRocket works with high-growth B2B SaaS companies aiming to scale demand generation and SEO simultaneously. 

Some of the clients are: 

Storylane, Cyber Sierra, MetricStream, HyperVerge, and Element

Reviews

Pricing

Pricing is customized based on business needs.

Talk to Us Now to see how they can fuel your pipeline and propel your growth engine.

2. Content Guppy

Content Guppy is a SaaS-focused link-building agency designed to help companies rank higher, drive organic traffic, and increase MRR—without adding extra work to their plate. Their approach is fully hands-off, allowing clients to check in just once a month to specify which pages need links, while Content Guppy handles everything else.

What sets them apart is their proprietary in-house link prospecting platform, which rigorously filters opportunities to ensure only high-quality, relevant backlinks are selected. 

Best for

• SaaS companies focused on increasing MRR, not just traffic
• Businesses struggling to rank their content despite investing in SEO

Pros and Cons

Pros	Cons
Prioritizes ranking pages that actually drive trials and MRR, not just traffic.	This isn’t their focus if you’re looking for broad SEO services like technical audits or site structure fixes.
Clients only need to check in once a month to provide link-building targets, Content Guppy handles the rest.	Custom pricing based on needs may not fit smaller SaaS startups with a limited budget.
Uses proprietary in-house technology to identify the highest-quality link opportunities.
Uses proprietary in-house technology to identify the highest-quality link opportunities.

Clients

Kickbox, Time Doctor, V2 Cloud, and Superhuman.

Reviews

Source: Content Guppy

Pricing

Pricing is customized based on your business goals. 

3. Siege Media

Siege Media builds brand-worthy content that consistently earns organic links. Their proprietary content strategy ensures assets rank well and continue generating passive links month after month, leading to an effective cost-per-link under $250.

Their approach also goes beyond traditional outreach by developing high-quality, data-backed content assets that naturally attract links over time.

Best for

• SaaS brands looking for scalable, long-term link-building strategies
• Companies that want link-worthy content, not just outreach-based backlinks
• Organizations prioritizing quality and organic growth over short-term SEO wins

Pros and Cons

Pros	Cons
Builds high-quality, evergreen content that attracts backlinks naturally, reducing reliance on cold outreach.	Requires a commitment to high-quality content creation, which may not be ideal for companies looking for link-only services.
The effective cost per link is under $250, making it a high-ROI strategy compared to traditional outreach-based link building.	Siege Media’s approach prioritizes long-term SEO over fast, transactional link-building services.
Earns organic links that Google loves, reducing the risk of penalties or algorithm issues.

Clients

The Zebra, Vena Solutions, Trip Advisor, Y Combinator, Zillow and Hippo

Reviews

Source: Siege Media 

Pricing

Pricing varies based on scope, but their effective cost per link is under $250.

4. Editorial Link

Editorial Link specializes in securing high-quality, editorial backlinks from reputable, real-business websites, without the shady tactics that plague traditional link-building agencies. They focus on placing links within corporate blogs and industry-relevant content, ensuring that every backlink adds value and strengthens the domain authority of their clients.

Editorial Link builds real relationships with trusted websites across multiple industries, including SaaS, software development, fintech, and e-commerce. Their differentiating factor? In a zero-risk model, clients only pay for links placed on pre-approved, high-quality sites.

Best for

• SaaS companies looking for high-quality, risk-free link-building solutions
• Businesses that want backlinks from trusted corporate blogs, not spammy directories
• Companies that prioritize long-term SEO gains over short-term link-buying tactics

Pros and Cons

Pros	Cons
Works only with real business websites, avoiding Google-flagged “harmful” or “suspicious” sites.	Works only within select industries (SaaS, tech, finance, e-commerce, etc.), which might not fit every business.
Clients approve sites before placement, and if a link doesn’t meet expectations, they don’t get charged.
Client pages aren’t shared until link feasibility is confirmed, ensuring confidentiality and security.
Established relationships with thousands of corporate sites allow for quicker placements than outreach-based agencies.

Clients

Captial.com, TemplateMonster, Growpad, Belkins, Intellias, and Skylum.

Reviews

Source: Editorial Link

Pricing

They follow a zero-risk model. Clients only pay for links placed on pre-approved, high-quality sites.

5. Sure Oak

Sure Oak is a full-service SEO agency with a specialized link-building approach tailored for SaaS companies. They focus solely on acquiring backlinks and take a holistic SEO approach so that every link contributes to ranking improvements, organic traffic growth, and overall business impact.

Best for

• Businesses that want high-quality, industry-relevant backlinks—not generic placements
• Companies that need a long-term SEO strategy rather than short-term fixes

Pros and Cons

Pros	Cons
Integrates on-page, technical, and content strategies for maximum impact.	No fixed pricing plans; costs depend on business goals and campaign complexity.
Every link-building campaign is aligned with business goals, ensuring niche relevance and SEO impact.	Sure Oak prioritizes long-term SEO success, so results take time.
Focuses on authoritative, industry-specific websites, steering clear of spammy or low-quality placements.
They analyze ranking factors, optimize content, and provide strategic insights.

Clients

Mercedes Benz, GAP, American Red Cross, ANN TAYLOR, and Advance Auto Parts.

Reviews

Source: Sure Oak

Pricing

Pricing is custom.

6. Triple Dart

Triple Dart is another specialized SaaS link-building agency that helps B2B SaaS companies increase their site authority, organic traffic, and rankings for high-intent keywords. 

They have a network of over 700 SaaS websites. With their data-driven backlink strategy and proven SEO approach, Triple Dart secures high-quality, relevant backlinks that directly impact search performance and revenue.

What sets them apart is that they have a comprehensive link management and tracking system, unlike most agencies that build links and move on. Triple Dart actively tracks, manages, and optimizes backlinks, providing monthly performance reports on ranking improvements, traffic impact, and keyword movements.

Best for

• B2B SaaS companies looking to improve rankings for high-intent keywords
• Brands that want scalable, quality-driven link-building—no spammy or irrelevant backlinks

Pros and Cons

Pros	Cons
They build, audit, track, and optimize them over time for maximum SEO impact.	This might not be the right fit if you’re looking for fast backlinks without a full strategy.
With 700+ SaaS website partnerships, every link is highly relevant and authoritative.	While this is a pro for SaaS brands, their network may not be the best fit for businesses outside B2B SaaS, fintech, or martech.
Triple Dart provides ongoing monitoring of link-building performance.
Earns 200-300+ media placements per campaign for increased brand visibility and domain authority.

Clients

Moengage, Sprinklr, Lummo Shop, Atlan, and Payu

Reviews

Source: TripleDart

Pricing

Pricing and strategies are tailored to each business, meaning there’s no fixed pricing model.

7. Dofollow

Dofollow is a dedicated premium SaaS link-building service agency focused on B2B SaaS companies looking to increase authority, rank for competitive keywords, and drive high-quality organic traffic. 

Dofollow specializes exclusively in SaaS, leveraging its deep industry knowledge to secure hyper-relevant, authority backlinks for SaaS from DR 80-90+ websites.

Their differentiating feature is their relationship-first approach. Instead of relying on outdated directories or mass outreach, Dofollow builds genuine connections with influential sites in B2B SaaS so that every backlink carries SEO weight and credibility.

Best for

• B2B SaaS companies looking to dominate high-intent, competitive keywords
• Brands struggling to gain visibility in saturated markets

Pros and Cons

Pros	Cons
Dofollow only works with B2B SaaS companies, ensuring highly relevant link placements.	Dofollow works best with SaaS companies with a content strategy and know their SEO goals. If you’re just starting out, you may need content development before link building.
If a link disappears, they replace it for free, ensuring long-term value.	Dofollow focuses strictly on link building—they won’t fix technical site issues or handle content strategy.
Every link-building campaign is based on a detailed audit, gap analysis, and competitive benchmarking.	Dofollow prioritizes fewer but highly authoritative links.
Clients stay because they see results, not because they’re forced into contracts.

Clients

Surfshark, Guru, Aspiration Vonage, and LegalZoom

Reviews

Source: Dofollow

Pricing

Pricing is tailored to your business goals and backlink requirements. For optimal results, they recommend at least a six-month engagement. However, clients are not forced into long-term commitments.

8. GoPeak

GoPeak is an authority-driven link-building that helps SaaS companies rank higher, get more organic traffic, and build real credibility without the fluff.

They take a white-hat, strategic approach to link your content to highly relevant, authoritative websites. Whether you’re trying to outrank competitors, build brand trust, or improve conversions, their team ensures every link they secure helps your bottom line.

Best for

• SaaS companies that want quality over quantity in link-building
• Brands looking for custom strategies tailored to their niche
• Businesses that need long-term, sustainable SEO growth
• Teams that want transparent reporting and full control over their link-building efforts

Pros and Cons

Pros	Cons
No spam, no PBNs, just real, relevant links that improve rankings.	Link-building takes time; don’t expect overnight results.
They analyze your competition, find gaps, and secure links where they matter most.	They secure links to valuable pages, so having strong content is key.
They improve your organic traffic, domain authority, and lead generation.	If you’re on a tight budget, premium link-building might seem expensive, but the ROI is worth it.
Get detailed reports on every link built, with insights on ranking impact.

Clients

Virtalent, Myhours, Sixthreezero, Packwire, and Cloud Talk.

Reviews

Source: GoPeak

Pricing

GoPeak offers flexible, transparent pricing based on the number and quality of links needed. 

9. uSERP

If SEO isn’t delivering ROI, you’re doing it wrong. At uSERP, they take a revenue-first approach to link building because traffic alone doesn’t pay the bills. They help SaaS brands earn high-authority backlinks, scale rankings and convert organic visitors into customers.

With a team of former SEO heads from brands like Robinhood, Monday, and TailorBrands, they build links, audit, analyze, and execute strategies that move the needle. 

Best for

• Brands looking to outrank competitors in high-intent search results
• Businesses that need high-authority backlinks (DR 60+) from real sites—no PBNs, no shady tactics
• Companies that want full transparency with 24/7 KPI dashboards and strategy syncs

Pros and Cons

Pros	Cons
They secure organic editorial links with no PBNs or spammy guest posts.	High-quality link building doesn’t come cheap. Plans start at $10,000/month.
Earn links from DR60+ sites with real traffic, increasing both rankings and credibility.	This might not be the best fit if you don’t have an established content strategy.
Access a live dashboard to monitor link-building progress, rankings, and ROI.	SEO results take time, and link-building needs consistency for long-term gains.
Get expert-written content that attracts backlinks and ranks with no AI-generated fluff.

Clients

Robinhood, Activecampaign, YUPLAY, Fusion Medical Staffing, Crowdstrike, and Freshworks.

Reviews

Source: uSERP

Pricing

Source: uSERP

10. Link Doctor

Link Doctor is a dedicated link-building agency that prioritizes quality over quantity. Every backlink contributes to higher domain authority, increased organic traffic, and improved search rankings.

With a strong focus on human-first link building, LinkDoctor secures placements on high-authority websites that genuinely impact SEO performance. 

The agency also offers risk-free, month-to-month contracts and a link replacement guarantee, ensuring long-term security for clients investing in organic growth.

Best for

• SaaS brands looking for ethical, data-backed link-building
• Companies that want high-quality editorial backlinks over spammy guest posts
• Businesses that need hands-off, fully managed SEO link building
• Teams that prioritize long-term search visibility rather than short-term tactics

Pros and Cons

Pros	Cons
They analyze competitors, run backlink audits, and identify the best link opportunities before starting outreach.	They prioritize real, editorial backlinks, so you won’t get instant results like paid link farms.
They have a link replacement guarantee that all lost or removed links are replaced at no additional cost.	Quality link building costs more upfront but delivers long-term SEO gains, unlike cheaper spam-based services.
Every campaign is tailored to your niche, ensuring relevant, high-authority backlinks from industry-specific sources.
They operate monthly, so you’re never locked into a long-term commitment.

Clients

Virtalent, Proxyscrape, Maxburst, ArcStone and Express Legal Fund.

Reviews

Source: Link Doctor

Pricing

It works under four tiers. However, pricing is not mentioned. 

11. Rhino Rank

Rhino Rank takes a no-nonsense approach to high-quality, natural backlinks that boost rankings and revenue. There is no spam, no gimmicks, just SEO strategies that work—built on real outreach, editorial-quality placements, and scalable solutions.

With thousands of businesses and agencies trusting Rhino Rank, they’ve mastered securing authority links at scale. 

Best for

• SaaS brands that want real, sustainable SEO growth
• Startups & B2B businesses looking to outpace competitors in rankings
• SEO agencies & consultants looking for white-label link-building
• Founders & CMOs who are done with shady PBNs and overpriced nonsense

Pros and Cons

Pros	Cons
Every backlink is editorial quality, placed on real sites with authority, not spammy networks.	Some brands may prefer fresh content instead of link insertions into existing articles.
Starting at $55 per link, you get premium-quality links at an affordable rate.	Rhino Rank is only about link building, not a full-scale SEO agency.
If you’re unsatisfied, they’ll remove the links and refund you up to $550—no questions asked.
Agencies can resell their services while cutting out the middleman.

Clients

NeilPatel.com, SEO.London, Indexsy.

Reviews

Source: Rhino Rank

Pricing

Curated Links – $55+ per link (In-content placements in relevant, high-authority articles)

Guest Posts – $70+ per link (750+ words of fresh content published on real sites)

Visual Links – $55+ per link (Backlinks placed within authoritative image-based content)

12. LinkBuilder

LinkBuilder.io specializes in powerful, data-driven link-building that elevates your SaaS brand’s authority, rankings, and traffic. With a team that has worked with leading global brands, they go beyond “getting links” and focus on strategic placements that impact revenue.

• 20+ link-building strategies customized for SaaS businesses
• Deep competitor backlink analysis to outrank industry leaders
• Manual, high-quality outreach, no spam, no shortcuts
• Bespoke monthly link-building packages tailored to your SEO goals

Best for

• SaaS brands looking for long-term SEO growth
• B2B startups aiming to build domain authority & credibility
• SEO agencies & consultants needing white-label link-building
• Companies investing in high-quality, scalable link acquisition

Pros and Cons

Pros	Cons
Case studies show 500%+ traffic growth for SaaS brands	Results typically take 3–6 months to gain traction
Guest posts, niche edits, digital PR, and custom outreach.	No full-scale SEO services like content writing or technical optimization
Backlinks from DR50+ sites with real traffic
Perfect for agencies managing multiple SaaS clients
Includes competitor analysis, keyword research, and authority link acquisition

Clients

Reviews

Source: LinkBuilder

Pricing

This is their pricing plan.

13. Authority Builders Co

Since 2016, Link Builder has been negotiating with bloggers, securing high-authority placements, and delivering real traffic for SaaS companies. Unlike generic outreach services, they focus on relevance, credibility, and performance-driven link-building that move the needle.

• Strong relationships with webmasters across SaaS and B2B niches
• Verified placements on sites with organic traffic & high domain authority
• Custom link-building campaigns tailored to your SaaS growth strategy
• Transparent, month-to-month reporting with data-driven execution

Best for

• SaaS companies looking for high-quality, scalable link-building
• B2B startups & enterprise SaaS brands wanting to improve authority
• SEO managers & agencies in need of reliable outreach solutions

Pros and Cons

Pros	Cons
You won’t get spammy backlinks, instead, you get only placements on real sites with genuine traffic.	High-quality outreach costs more than low-tier link-building services
Negotiated pricing ensures high ROI on every backlink	Focused purely on link-building, not technical SEO or content creation
Tailored solutions for your niche, metrics, and pricing requirements
Month-to-month insights on link performance and rankings.

Clients

Webris, The Lab & Dynamic 365, 

Reviews

Source: Authority Builders Co 

Pricing

Get in touch with the team for pricing.

14. Simple Tiger

Simple Tiger is a specialized link-building agency tailored for SaaS companies. It helps businesses scale organic visibility, domain authority, and conversion-driven rankings. 

Their strategy is built for B2B SaaS brands that want to dominate their niche, using:

• High-authority backlinks from premium publications
• Digital PR for brand mentions that strengthen credibility
• Competitor gap analysis to outpace industry leaders
• Strategic outreach for manual, white-hat link placements

Best for

• B2B SaaS startups & scale-ups looking for organic growth
• SaaS brands targeting competitive, high-intent keywords
• Companies struggling with low-authority backlink profiles

Pros and Cons

Pros	Cons
Only genuine placements on authoritative websites drive real traffic.	Focused exclusively on SaaS & B2B companies, not general eCommerce or local businesses.
Get featured in top-tier publications, improving brand credibility while boosting rankings.	If you’re looking for cheap backlinks, SimpleTiger isn’t the right fit.
You can track link performance and keyword movements with live dashboards and monthly reports.
Analyze competitors’ backlink profiles to identify missed opportunities and strategic link placements.

Clients

Segment, JotForm, Bitly, ContractWorks, Maxio,  Gelato and CleverTap.

Reviews

Source: Simple Tiger

Pricing

These are their packages for link building.

15. LinkGraph

LinkGraph is a premium SaaS-focused link-building agency that leverages AI-powered analytics and proprietary SEO software to secure high-quality, high-impact backlinks.

They blend technology with manual outreach to secure editorial placements, digital PR mentions, and niche-relevant links that directly impact rankings and revenue.

Best for

VC-backed SaaS startups & fast-scaling B2B SaaS brands

Companies targeting competitive, high-value keywords

Teams looking for a data-driven, AI-powered link-building approach

Marketing leaders focused on long-term SEO growth

Pros and Cons

Pros	Cons
They use machine learning & proprietary tools to optimize link velocity, authority, and placement strategy.	High-authority link building requires manual outreach and top-tier content, making it costlier.
They secure editorial placements on authoritative publications and niche-specific domains.	Less suitable for small businesses needing local citations
Every campaign is tailored to your industry, competitors, and keyword targets for maximum ROI.
SEO dashboard provides real-time insights into rankings, link placements, and traffic growth.

Clients

Bitly, JotForm, Segment, Perpetua, Invoca, CleverTap, Onit and ContractWorks.

Reviews

Source: LinkGraph

Pricing

What are the benefits of hiring a SaaS link-building agency?

Building high-quality backlinks secures the right links that boost your authority, rankings, and, ultimately, your bottom line. However, doing it in-house is a slow, expensive, and resource-heavy.

Here’s why outsourcing to a SaaS link-building agency makes all the difference.

1. Link building gets faster (and smarter) with an agency

If you ever tried securing a backlink from a high authority, you’d know the struggle. Everyone wants in, but only a select few get through.

At Piperocket Digital, we have SEO experts who have spent years perfecting outreach strategies, building relationships with authoritative sites, and developing a process that consistently lands high-quality links. 

Our team already knows what works: no trial and error, wasted time, just results.

If you go in-house, you’ll start from scratch, build connections, change pitches, and wait (a lot). So, why spend months figuring it out when we can get you links now?

2. Outsourcing is more cost-efficient than building in-house

If you decide to build a link-building program internally, here’s what you’re looking at for just 15 links/month:

SEO Project ManagerFreelanceOutreachSpecialistsContent WritersSEO Tools & Link Prospecting SoftwareHiring, training, and process development – (A LOT of $$$)

Now, compare that to an agency with an existing infrastructure, processes, and connections. We operate at scale, meaning we can secure the same (or better) quality links at a fraction of the cost. Plus, when you work with an agency:

• No payroll taxes or salary hikes
  No long-term hiring commitments
  Tax-deductible expenses

You get expert-level execution without the overhead of an in-house team.

3. Link building needs consistency

Did you get two backlinks from high-authority sites? That’s great actually. However, your competitors aren’t stopping at two.

SEO is an ongoing process, and sporadic link-building won’t cut it. The problem with handling it internally? Some months, you’ll get five backlinks, then maybe three, then none the next. That inconsistency hurts your rankings.

Agencies ensure a steady flow of monthly backlinks, helping you maintain momentum, keep up with competitors, and steadily increase your domain authority over time.

4. Get targeted traffic, not just any traffic

Not all website visitors are created equal. You don’t want random clicks, you want the right audience.

A SaaS-focused link-building agency understands this. You need to working with an agency that secure links that:

• Come from relevant industry sites
• Attract SaaS buyers actively searching for solutions like yours
• Drive engaged, high-intent traffic that converts

How do you choose the best SaaS link-building agency?

Not all link-building agencies are created equal. Some will skyrocket your rankings and authority, while others might leave you with spammy backlinks that do more harm than good.

So, how do you separate the pros from the pretenders? Here’s what to look for before signing on the dotted line.

1. Check case studies & testimonials

Any agency can claim they’ll land you top-tier backlinks. But can they prove it?

Before committing, dive into case studies and client testimonials, especially from other SaaS brands. Look for concrete SEO wins like:

• Higher search rankings for competitive keywords
• A steady increase in organic traffic
• Improved domain authority

If an agency has helped other SaaS companies dominate search results, they can do the same for you.

2. Services that actually matter

Not all link-building methods work equally well for SaaS. Find an agency specializing in the tactics that drive results in your industry.

Here are some of the best SaaS-focused link-building strategies:

• High-quality guest posts on industry-relevant sites that build authority and drive targeted traffic.
• Press mentions and editorial placements on reputable media outlets that boost credibility.
• Turning brand shoutouts into powerful backlinks by getting sites to link where they already mention you.
• Securing spots on “Best [Industry] Tools” or “Top SaaS Solutions” lists for recurring traffic and credibility.

If an agency is only offering generic link insertions or PBN links, walk away.

3. Initial consultation

The first call with an agency should never feel like a sales pitch.

A top-tier link-building provider will:

• Ask about your goals, challenges, and competitors
• Audit your current backlink profile
• Explain their process in detail

If they push packages before understanding your business, they’re probably more interested in your money than your success.

4. Pricing vs. ROI 

Yes, link-building costs money, but it’s an investment in long-term SEO growth.

That said, be wary of suspiciously cheap services, they usually rely on:

• Low-quality, spammy backlinks
• Automated outreach with poor success rates
• Risky black-hat tactics that can get you penalized

Instead of looking for the lowest price, focus on ROI. How much will each backlink contribute to your organic traffic and revenue growth? That’s what really matters.

5. Quality control 

A high quantity of backlinks means nothing if they’re low quality. Bad backlinks can actually damage your rankings rather than improve them.

Here’s how to spot an agency that values quality over quantity:

• They target websites with a minimum Domain Authority (DA) or Domain Rating (DR). (A DR 60+ link holds far more weight than ten DR 20 links.)
• They avoid spammy, irrelevant sites that exist purely for selling backlinks.
• They ensure backlinks come from real, authoritative sites with organic traffic.

Ask them what their quality standards are, if they can’t answer clearly, move on.

Top things to avoid in a link building service

A bad link-building strategy can do more harm than good, hurting your rankings, wasting your budget, and even getting your site penalized. Here’s what you should NEVER do when investing in a link-building service.

1. Backlinks from sites drowning in outgoing links

When a page has 1,000+ outgoing links, Google devalues it because it resembles spammy directories rather than credible sources.

Hence, secure links from sites with well-maintained, selective outbound linking policies. Quality over quantity is the golden rule.

2. Skipping valuable content = no quality links

Would you link to content that’s outdated, unhelpful, or irrelevant?

• If your content doesn’t provide value, no credible website will want to link to it.
• Thin, generic articles don’t attract organic backlinks.

Invest in high-value content like data-driven insights, expert opinions, and solutions that solve real problems. The better your content, the easier it is to naturally earn authoritative backlinks.

3. Overloading on exact-match anchor text

Back in the day, stuffing exact-match keywords in anchor text was a solid SEO strategy. Today, it’s a red flag.

• If more than 10% of your backlinks have exact-match anchors, Google might see it as unnatural manipulation.
• A diverse anchor profile looks more organic and passes credibility signals better.

Keep your anchor text varied. Mix in branded, generic, and long-tail variations to make your link profile look natural and balanced.

4. Getting backlinks from toxic sites

If a site is built on spammy backlinks, linking to them is like shaking hands with someone who just walked out of a toxic waste dump.

Signs of a toxic link source:

• High number of outbound links with no real value
• Part of a known PBN
• History of selling links or engaging in black-hat SEO tactics

Audit potential link sources. If a website is loaded with low-quality backlinks, avoid it like the plague.

5. Prioritizing DA/DR without looking at site quality

Domain Rating (DR) and Domain Authority (DA) are useful, but they aren’t everything.

A high DA/DR doesn’t mean a site is valuable. Some sites artificially inflate these scores by manipulating link profiles.

Check for:

•  Organic traffic levels (Does the site get real visitors?)
• Content relevance (Is it in your niche?)
• Engagement metrics (Are people actually interacting with the content?)

A DR 50 site with zero real traffic is worthless compared to a DR 30 site with a strong, engaged audience.

6. Bad outreach

Website owners receive hundreds of link requests daily, and most requests are deleted immediately. Don’t expect a response if your outreach emails are generic, impersonal, or pushy.

What NOT to do:

• Sending copy-paste emails with no personalization
• Offering zero value to the website owner
• Using aggressive follow-ups that make you sound desperate

So, this is what you need to do:

• Personalize your outreach (mention their recent content or why their audience would benefit from your link)
• Offer value (provide a useful resource, collaborate on content, or share a relevant insight)
• Be concise and professional (No fluff. No desperation. Just a compelling pitch.)

Why PipeRocket?

Why struggle with the headaches of in-house link-building when you can have an agency that does it better, faster, and more cost-effectively?

• Want high-authority backlinks from real SaaS-relevant sites?
• Want targeted traffic that actually converts?
• Want to scale SEO without the overhead?

Recommended Reading:

What is SaaS SEO? [Complete Guide]
Top 10 Enterprise SEO Agencies That Power Your Sales Pipeline
Enterprise SEO: A Detailed Guide for 2025
Top 10 B2B SEO Agencies To Drive Traffic and Pipeline in 2025
2025’s Top SaaS Marketing Agencies That Actually Deliver Results
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Top 10 SaaS Demand Generation Agencies for Reducing CAC
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