# Hotjar vs Microsoft Clarity Source: https://piperocket.digital/compare/hotjar-vs-microsoft-clarity/ Author: Vishnu Prasadh, PPC Manager at PipeRocket Reviewed by: Praveen Ravi, Co-Founder, PipeRocket Digital Published: 2026-06-19 Last updated: 2026-07-15 A neutral head-to-head of Hotjar and Microsoft Clarity for behavioral analytics, compared on features, pricing, ratings, and the free-vs-paid trade-off. ## The short answer Hotjar and Microsoft Clarity are the two most widely deployed behavioral analytics tools for seeing how visitors actually use a website (where they click, how far they scroll, where they hesitate). Both give you heatmaps and session recordings. The honest split comes down to one thing: Hotjar is a metered, paid CRO suite that bundles surveys and feedback with recordings, while Microsoft Clarity is a 100% free, uncapped tool for the core heatmap-and-recording job. ### Choose Hotjar: Recordings plus surveys in one paid CRO suite If you want heatmaps, session recordings, on-site surveys, and feedback polls **integrated in a single conversion-optimization suite**, and you have budget for a metered, per-session plan, Hotjar puts the “what” and the “why” in one workspace. ### Choose Microsoft Clarity: Free, unlimited heatmaps and recordings If you primarily need **unlimited heatmaps and session recordings at zero cost**, at any traffic volume, and can run surveys through a separate tool, Clarity covers the core job that most teams buy Hotjar for, with no caps and no credit card. ## At a glance | | Hotjar | Microsoft Clarity | |--------------------|-----------------------------------------|----------------------------------------| | **Vendor** | Hotjar (Contentsquare) | Microsoft | | **Free plan** | Yes, Basic, capped (~35 daily sessions) | Yes, fully free, no caps | | **Starting price** | Free Basic; paid from ~€32/mo | Free (no paid tier) | | **Public rating** | 4.3, G2 (~337 reviews) | 4.5, G2 (~55 reviews) | | **Best for** | Recordings + surveys in one paid suite | Free, uncapped heatmaps and recordings | ## Tool profile ### Hotjar *Behavior analytics + feedback suite · acquired by Contentsquare (completed July 2025)* Hotjar is a behavior analytics and feedback platform that pairs quantitative behavioral data (heatmaps, recordings, funnels) with qualitative voice-of-customer tools (surveys, feedback polls). It was acquired by Contentsquare, with the acquisition completed in July 2025, and its products are now billed through Contentsquare entities. Its appeal is breadth: it is closer to a full CRO research suite than a single-purpose recorder, with usage metered by daily sessions across paid tiers. - **Vendor:** Hotjar (acquired by Contentsquare, July 2025) - **Free plan:** Yes, Basic, capped at ~35 daily sessions (verify live) - **Pricing model:** Freemium; per-product, session-metered - **Public rating:** 4.3, G2 (~337 reviews) - **Notable usage:** Default behavioral-analytics tool many product/UX/CRO teams reach for first ### Microsoft Clarity *Free behavioral analytics product from Microsoft · no caps, no paid tier* Microsoft Clarity is a free behavioral analytics product from Microsoft. It provides heatmaps, session recordings, frustration signals (rage clicks, dead clicks), code-free funnels, and an AI “Copilot” that summarizes patterns across recordings, all at no cost and with no caps on sessions or traffic. It is the clearest counterweight to metered tools like Hotjar, with a native GA4 tie-in that many paid tools charge for or omit. - **Vendor:** Microsoft - **Free plan:** Yes, the entire product is free, no session or traffic caps - **Pricing model:** Free (no paid tier exists) - **Public rating:** 4.5, G2 (~55 reviews) - **Notable usage:** Popular with startups, bootstrapped sites, and high-traffic sites avoiding per-session bills ## Pricing, what you'll actually pay Hotjar uses a freemium, per-product, session-metered model; Microsoft Clarity has exactly one tier (free). Hotjar’s pricing page now redirects to its Contentsquare parent, prices are listed in EUR and the per-tier figures below are approximate, so verify current figures live before purchase. | | Hotjar | Microsoft Clarity | |-------------------|----------------------------------------------------------------------------------------------------------------|--------------------------------| | **Free plan** | Yes, Basic, ~35 daily sessions (verify live) | Yes, entire product, unlimited | | **Paid tiers** | Plus ~€32/mo; Business from ~€80/mo; Scale ~€171/mo+ (approx, verify live) | None, no paid tier exists | | **Caps** | Metered by daily sessions; scales with traffic | No session or traffic caps | | **Pricing model** | Freemium, per-product (Observe/Ask/Engage), session-metered; Contentsquare migration in progress (verify live) | Free, $0, no credit card | ## Capability comparison Both tools cover the core heatmap-and-recording job, so the differences are at the edges: surveys, traffic caps, and pricing model. | Service | Hotjar | Microsoft Clarity | |----------------------------------------------|---------------------------|----------------------------------------| | **Heatmaps (click, move, scroll)** | ✓ Core | ✓ Core, unlimited | | **Session recordings** | ✓ Core (metered) | ✓ Core, unlimited | | **Surveys / feedback widgets** | ✓ Native (Ask product) | Partial, via integration; verify scope | | **Conversion funnels** | ✓ Offered | ✓ Code-free funnels | | **Frustration detection (rage/dead clicks)** | ✓ | ✓ | | **GA4 integration** | Via integrations | ✓ Native GA4 tie-in | | **Traffic / session caps** | Metered by daily sessions | ✕ None | | **AI features** | Suite features | ✓ AI Copilot summaries | ## Decision matrix, who fits which side | Criterion | Hotjar | Microsoft Clarity | |---------------------------------------------|--------|-------------------| | Native on-site surveys and feedback widgets | ✓ | \- | | Unlimited heatmaps and recordings, no caps | \- | ✓ | | Free at any traffic volume | ✕ | ✓ | | Integrated “what plus why” CRO workspace | ✓ | \- | | Native GA4 integration | \- | ✓ | | Predictable cost for high-traffic sites | \- | ✓ | | AI summaries across recordings | \- | ✓ | | Single tool for qualitative research | ✓ | \- | *Check = clear edge. Dash = capable but not the stronger pick. Cross = outside the model.* ## Strengths & tradeoffs Both tools are excellent at the core job (heatmaps and session recordings that surface usability issues). The honest differences are at the edges, and each side wins some rows. | Axis | Hotjar | Microsoft Clarity | |--------------------------|-------------------------------------------------------|----------------------------------------------------------| | **Cost** | Freemium; paid tiers metered by daily sessions | 100% free, no caps, no credit card | | **Surveys and feedback** | Native (the Ask product) alongside recordings | Not fully native; partial via integration (verify scope) | | **Traffic scaling** | Costs climb with daily sessions on high-traffic sites | No traffic level triggers a bill | | **Integrations** | Established ecosystem (Slack, GA, etc.) | Native GA4 tie-in; AI Copilot summaries | | **Data retention** | Longer on paid tiers | Shorter retention window | | **Suite breadth** | Heatmaps, recordings, surveys, funnels in one suite | Heatmaps, recordings, funnels; no native A/B testing | | **Vendor status** | Billing migrating to Contentsquare (verify live) | Stable Microsoft product, single free tier | ## Ratings & track record | Metric | Hotjar | Microsoft Clarity | |------------------------|-----------------------------------|---------------------| | G2 rating | 4.3 / 5 | 4.5 / 5 | | G2 review count | ~337 | ~55 | | Vendor | Hotjar (Contentsquare, July 2025) | Microsoft | | Free / paid | Freemium (paid from ~€32/mo) | Free (no paid tier) | | Session / traffic caps | Metered by daily sessions | None | Both tools carry strong public ratings, with Hotjar at 4.3 across a much larger review base (~337) and Clarity slightly higher at 4.5 across fewer reviews (~55). The larger review count gives Hotjar more breadth of feedback, while Clarity’s higher score reflects satisfaction with a free, uncapped product. The numbers measure different things (a metered paid suite versus a free tool), so weigh them against the job you are buying for rather than the headline figure alone. * * * *Both tools’ data is sourced from publicly available information as of June 2026. Pricing, ratings, and plan structures change (and Hotjar’s billing is migrating to Contentsquare), so verify directly with each vendor before deciding. This comparison is independent; we take no affiliate fees from either.* ## Frequently asked questions ### What is the difference between Hotjar and Microsoft Clarity? Hotjar is a freemium, paid CRO suite that bundles heatmaps and session recordings with on-site surveys, feedback widgets, and funnels, metered by daily sessions. Microsoft Clarity is a 100% free behavioral analytics tool offering unlimited heatmaps and recordings with no traffic caps, but without native surveys. The core difference is paid feature breadth (Hotjar) versus free, uncapped core analytics (Clarity). ### Is Microsoft Clarity better than Hotjar? It depends on the job. For pure heatmaps and session recordings at any scale, Clarity is better for most teams because it is free and uncapped. For integrated qualitative research (surveys and feedback alongside recordings) Hotjar is better because Clarity lacks a full native survey suite. Neither is universally “better”; they optimize for different needs. ### Is Microsoft Clarity really free? Yes. As of June 2026, Microsoft Clarity is completely free with no paid tier, no session limits, no traffic caps, and no credit card required. Every feature (including heatmaps, session recordings, AI Copilot, funnels, and GA4 integration) is available at no cost. ### Does Hotjar have a free plan? Yes. Hotjar offers a free Basic plan, but it is tightly capped (roughly 35 daily sessions, which should be verified live). Beyond that cap, you move to paid Observe tiers metered by daily sessions, starting around €32/month for the Plus plan. ### Can Microsoft Clarity do surveys like Hotjar? Not natively in the same way. Surveys and feedback widgets are a core, built-in Hotjar capability (its Ask product). Clarity has historically focused on behavioral data without native surveys, though Microsoft has begun adding feedback capabilities via integration; confirm the current scope before relying on it. ### Did Contentsquare acquire Hotjar? Yes. Contentsquare’s acquisition of Hotjar was completed in July 2025. Hotjar continues to operate, but billing now runs through Contentsquare entities and plan structures are migrating, so verify current pricing and plan terms at purchase. ## Sources and references 1. [Hotjar, homepage and product](https://www.hotjar.com/) (accessed June 2026) 2. [Hotjar, pricing (redirects to Contentsquare parent)](https://www.hotjar.com/pricing/) (accessed June 2026) 3. [G2, Hotjar reviews (4.3, ~337 reviews)](https://www.g2.com/products/hotjar/reviews) (accessed June 2026) 4. [Capterra, Hotjar reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) (accessed June 2026) 5. [Microsoft Clarity, homepage and product](https://clarity.microsoft.com/) (accessed June 2026) 6. [G2, Microsoft Clarity reviews (4.5, ~55 reviews)](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) (accessed June 2026) 7. [Capterra, Microsoft Clarity reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) (accessed June 2026)