# SE Ranking vs Moz Pro (2026): Pricing, AI Tracking & Domain Authority

Source: https://piperocket.digital/compare/se-ranking-vs-moz/
Author: Omar Sheriff, SEO Specialist, PipeRocket Digital
Reviewed by: Kamaraj Mathiarasan (Kim), Co-Founder, PipeRocket Digital
Published: 2026-08-07
Last updated: 2026-10-21

A neutral head-to-head comparison of SE Ranking and Moz Pro across pricing, Domain Authority, AI search visibility tracking, backlink index size, and third-party ratings for teams choosing an all-in-one SEO platform.

## The short answer

SE Ranking vs Moz Pro comes down to bundling and pricing: SE Ranking suits agencies and budget teams wanting daily rank tracking, PPC and content tools, and an AI visibility add-on at a lower per-keyword cost; Moz Pro suits teams that need Domain Authority, the Link Explorer index, and a simpler workflow. SE Ranking’s Core plan is $103.20/mo (annual) against Moz’s $79/mo Standard, but it bundles PPC, content, and AI-search tooling. SE Ranking tracks AI Overview and chat-search visibility; third-party trackers report Moz added AI Visibility dashboards on higher tiers.

### Choose SE Ranking: Better value per dollar and AI search tracking bundled in

If you want **more tracked keywords and projects per dollar**, need bundled PPC research and content tools instead of a separate subscription, want built-in white-label client reporting, and want AI Overview / chat-search visibility tracking as a dedicated add-on, SE Ranking’s Core plan starts at $103.20/mo (annual) with a 14-day no-card trial.

### Choose Moz Pro: Domain Authority and the larger link index

If your clients or stakeholders expect **Domain Authority** as a recognizable credibility metric, you want access to one of the largest link indexes in the category, or you value MozBar’s free in-browser DA/PA lookups and Moz’s two-decade-plus brand history and educational content, Moz Pro starts at $39/mo (Starter, annual) though its most comparable feature tier runs closer to $79/mo (Standard, annual).

## At a glance

|                         | SE Ranking                                                        | Moz Pro                                                                 |
|-------------------------|-------------------------------------------------------------------|-------------------------------------------------------------------------|
| **Founded**             | 2013 per company (Latka cites 2012)                               | 2004 as SEOmoz (rebranded Moz in 2013)                                  |
| **Category**            | All-in-one SEO + PPC + AI search tracking                         | All-in-one SEO, best known for Domain Authority                         |
| **Starting price**      | $103.20/mo (Core, annual) / $129/mo monthly                       | $39/mo (Starter, annual) / $49/mo monthly                               |
| **Link/backlink index** | ~1.9 billion backlink profiles tracked                            | ~44-45.5 trillion links indexed                                         |
| **Public rating**       | 4.7/5 (298 reviews), Capterra                                     | 4.5/5 (350 reviews), Capterra                                           |
| **Ownership**           | Bootstrapped, no VC funding disclosed                             | Acquired by iContact Marketing Corp. / J2 Global (now Ziff Davis), 2021 |
| **Best for**            | Budget-conscious agencies wanting bundled PPC/content/AI tracking | Buyers who need Domain Authority as a client-facing metric              |

## Vendor profile

### SE Ranking

*All-in-one SEO platform · London, UK (remote-first) · founded 2013*

SE Ranking is a bootstrapped all-in-one SEO platform for rank tracking, site audits, backlink and keyword research, PPC and content tools, with an optional AI Search Toolkit. SE Ranking Ltd. is self-funded and led by CEO/founder Viktar Kuushynau and co-founder/CPO Alex Dymovich. Its own about page states the company originated in 2013 as an internal tool for an in-house SEO team before its commercial launch, while a third-party data provider (Latka) cites 2012, a discrepancy this comparison flags rather than resolves. HQ is a similar story: SE Ranking’s own page lists London, England as its operational HQ with hub offices in Kyiv, Wroclaw, and Warsaw, while Latka lists Wilmington, Delaware, USA, which reads more like a US business registration address than a working office. Latka also reports roughly $35M in annual revenue for 2024 (up from $11.9M in 2023), entirely self-funded with no external VC disclosed. The company says it serves over 1 million users and 40,000+ agencies across 150+ countries, backed by a data footprint of 188 country databases, 4.2 billion keywords, and 1.9 billion tracked backlink profiles. The product bundles rank tracking, site audit, keyword research, backlink monitoring, on-page/content tools, an AI content writer, PPC research, white-label reporting, and a dedicated AI Search Toolkit for AI Overview and chat-search visibility.

- **Vendor:** SE Ranking (SE Ranking Ltd.), seranking.com
- **Founded:** 2013 per SE Ranking’s own about page; Latka (third-party) cites 2012 (flagged conflict)
- **HQ:** London, England per company; Latka cites Wilmington, Delaware (likely a registration address, flagged conflict)
- **Team size:** 150+ per company page; 215 per Latka; ~242 per LeadIQ (May 2026), varies by source
- **Revenue:** ~$35M ARR (2024), up from $11.9M (2023); bootstrapped, no VC funding disclosed (Latka)
- **Public rating:** 4.7/5 (298 reviews), Capterra; 9/10 (40 reviews), TrustRadius; G2 not re-read October 2026 (figures conflict across sources)

### Moz Pro

*All-in-one SEO platform, pioneer of Domain Authority · Seattle, WA · founded 2004*

Moz Pro is an all-in-one SEO platform from Seattle-based Moz, the company that created Domain Authority and the MozBar extension. Moz launched in 2004 as “SEOmoz,” an SEO consulting firm and blog run by Rand Fishkin and Gillian Muessig (a mother-son team), before pivoting to software with the 2007 launch of SEOmoz Pro and rebranding to Moz in May 2013. Fishkin stepped down as CEO in January 2014 and fully departed the company in February 2018. Moz, Inc. was acquired by iContact Marketing Corp., a subsidiary of J2 Global (now Ziff Davis), in June 2021. The company is headquartered in Seattle, Washington, with 353 total employees per BuiltIn Seattle. Moz is best known for inventing Domain Authority (DA), a link-based authority score that became an industry-wide shorthand referenced even by teams that use other platforms, backed by a Link Explorer index cited at roughly 44-45.5 trillion links from about 1 billion domains, one of the largest in the category. The free MozBar browser extension shows DA, Page Authority, and Brand Authority in-browser and has 900,000+ users on the Chrome Web Store. Third-party pricing trackers report that Moz Pro added AI Visibility dashboards on its higher tiers in 2026; moz.com could not be read to confirm this directly.

- **Vendor:** Moz, Inc. (moz.com); acquired by iContact Marketing Corp./J2 Global (now Ziff Davis), June 2021
- **Founded:** 2004 as SEOmoz (Rand Fishkin, Gillian Muessig); rebranded Moz in May 2013
- **HQ:** Seattle, Washington, USA
- **Team size:** 353 total employees per BuiltIn Seattle
- **Notable:** Invented Domain Authority; MozBar has 900,000+ Chrome Web Store users; Moz Local sold as a separate add-on product
- **Public rating:** 4.5/5 (350 reviews), Capterra; 7.9/10 (373 reviews), TrustRadius; G2 not re-read October 2026

## Pricing: what you'll actually pay

SE Ranking’s pricing is checked live on its own pricing page in October 2026. Moz’s pricing page could not be read (moz.com unreachable, October 2026), so its figures come from third-party trackers and are labelled as such; treat Moz’s per-plan keyword caps as directional rather than confirmed.

|                           | SE Ranking                                                                       | Moz Pro                                                                                          |
|---------------------------|----------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------|
| **Starting price**        | $103.20/mo (Core, annual) / $129/mo monthly                                      | $39/mo (Starter, annual), third-party figure                                                     |
| **Comparable full tier**  | $103.20/mo (Core): 10 projects, 2,000 daily keywords, 100 AI prompts/day         | $79/mo (Standard, annual): ~300 keywords (third-party figure)                                    |
| **Mid tier**              | $223.20/mo (Growth, annual): 30 projects, 5,000 daily keywords                   | $143/mo (Medium, annual), third-party figure                                                     |
| **Top self-serve tier**   | Enterprise: custom / demo-gated                                                  | $239/mo (Large/Premium, annual), third-party figure                                              |
| **Add-ons**               | Agency Pack +$69/mo, AI Search Toolkit +$71.20/mo, API from +$45/mo (all annual) | Moz Local sold as a separate add-on product; price not itemized in this research                 |
| **Free trial**            | 14 days, fully functional, no credit card required                               | 30 days per most sources; one 2026 source says 7 days. Credit card required                      |
| **Reported actual spend** | Not itemized in third-party purchase data found for this comparison              | ~$1,794/year median per customer, based on 110 aggregated purchases (single-source, directional) |
| **Setup fee**             | Not listed                                                                       | Not listed                                                                                       |

## Capability comparison

Both platforms cover the core SEO job: rank tracking, site audits, and backlink data. The gaps show up in bundled adjacent tooling, authority metrics, and how each vendor has kept up with AI-search visibility tracking. SE Ranking wins on bundled PPC/content tools, agency white-labeling, and AI Overview tracking; Moz wins on link-index scale, Domain Authority, and a free browser utility with a large installed base.

| Service                                | SE Ranking                                                                           | Moz Pro                                                                                 |
|----------------------------------------|--------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------|
| **Comparable full-feature entry tier** | $103.20/mo (Core: 2,000 daily keywords, 10 projects)                                 | $79/mo (Standard: ~300 keywords, third-party figure)                                    |
| **Backlink/link index size**           | ~1.9 billion backlink profiles tracked                                               | ~44-45.5 trillion links from ~1 billion domains                                         |
| **Proprietary authority metric**       | None; relies on standard metrics plus toxicity scoring                               | Domain Authority (DA), industry-standard shorthand                                      |
| **AI search visibility tracking**      | ✓ Dedicated AI Search Toolkit add-on (+$71.20/mo annual; AI Overviews, chat answers) | AI Visibility dashboards on higher tiers per third-party trackers (moz.com unconfirmed) |
| **PPC research tools**                 | ✓ Bundled                                                                            | ✕ Not offered (organic-SEO focused)                                                     |
| **White-label / agency reporting**     | ✓ Built in; Agency Pack add-on for more                                              | Limited; no dedicated white-label reporting suite                                       |
| **Free browser extension**             | Not confirmed as a standalone free tool                                              | ✓ MozBar, 900,000+ Chrome Web Store users                                               |
| **Local SEO tooling**                  | ✓ Built-in local rank tracking and GBP monitoring                                    | Moz Local sold as a separate add-on product                                             |
| **Historical ranking data**            | ✓ 6 months on Core, all time on Growth (checked October 2026)                        | Not confirmed                                                                           |
| **Free trial**                         | 14 days, no credit card required                                                     | 30 days per most sources; one 2026 source says 7 days. Credit card required             |
| **Content/on-page tools**              | ✓ AI content writer, plagiarism checker, on-page tools bundled                       | Keyword Explorer Priority Score; not a full content suite                               |

## Decision matrix - who fits which side

| Criterion                                                 | SE Ranking | Moz Pro |
|-----------------------------------------------------------|------------|---------|
| Tightest budget, lowest headline entry price              | ✕          | ✓       |
| Best value per dollar at a comparable full-feature tier   | ✓          | ✕       |
| Need Domain Authority as a client-facing metric           | ✕          | ✓       |
| Need the largest possible link index                      | ✕          | ✓       |
| Want bundled PPC research tools                           | ✓          | ✕       |
| Need AI Overview / chat-search visibility tracking        | ✓          | ~       |
| Want built-in white-label agency reporting                | ✓          | ✕       |
| Want a free browser extension with a large install base   | ✕          | ✓       |
| Need dedicated local SEO tooling built into the core plan | ✓          | ✕       |
| Want a no-credit-card free trial                          | ✓          | ✕       |
| Value brand longevity and educational resources           | ~          | ✓       |
| Want named, publicly documented case studies              | ~          | ~       |
| Want the higher Capterra rating                           | ✓          | ~       |

*Check = clear edge. Tilde = capable but not the stronger pick. Cross = outside the model.*

## Strengths & tradeoffs

Both platforms handle the core SEO workflow competently. The real differences are bundled adjacent tooling, authority-metric recognition, and how up to date each vendor is on AI-search tracking, and each side wins rows the other does not.

| Axis                              | SE Ranking                                                                                                                                | Moz Pro                                                                                                                                                  |
|-----------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------|
| **Pricing/value**                 | $103.20/mo (Core, annual) for 2,000 daily keywords and 10 projects                                                                        | $39/mo headline (Starter, ~50 keywords per third-party trackers); Standard at $79/mo annual undercuts SE Ranking’s Core on absolute price by roughly 23% |
| **Backlink/link index scale**     | ~1.9 billion backlink profiles tracked                                                                                                    | ~44-45.5 trillion links from ~1 billion domains; one of the category’s largest indexes                                                                   |
| **Authority metric**              | None; relies on standard metrics plus its own toxicity scoring                                                                            | Domain Authority (DA), the industry-standard shorthand it invented                                                                                       |
| **AI search visibility**          | Dedicated AI Search Toolkit add-on for AI Overviews and chat answers                                                                      | AI Visibility dashboards on higher tiers per third-party trackers (moz.com unconfirmed)                                                                  |
| **PPC & content tooling**         | PPC research, AI content writer, and plagiarism checker bundled                                                                           | Organic-SEO focused only; no PPC research tools                                                                                                          |
| **Agency/white-label features**   | Built-in white-label reporting; Agency Pack add-on for more                                                                               | No dedicated white-label reporting suite                                                                                                                 |
| **Local SEO**                     | Built-in local rank tracking and Google Business Profile monitoring                                                                       | Moz Local sold as a separate add-on product                                                                                                              |
| **Free tools/browser extension**  | No standalone free browser tool confirmed                                                                                                 | MozBar, free, 900,000+ Chrome Web Store users, though it rates only 3.3/5 there across ~2.5K ratings                                                     |
| **Brand longevity & education**   | Founded 2013 (per company); newer entrant to the category                                                                                 | Founded 2004 as SEOmoz; Moz Academy and Beginner’s Guide to SEO are long-standing industry references                                                    |
| **Named case studies**            | No large enterprise case studies surfaced; social proof leans on agency and practitioner testimonials (e.g., Aleyda Solis, Dana DiTomaso) | Reported case studies (Tinuiti, Coalmarch) sourced via third-party aggregators, not a Moz-hosted page (treat as reported, not confirmed)                 |
| **Free trial terms**              | 14 days, no credit card required                                                                                                          | 30 days per costbench and Demand Sage; one 2026 source (checkthat.ai) says 7 days. Credit card required either way                                       |
| **Company-facts consistency**     | Founding year (2012 vs 2013) and HQ (Delaware vs London) both disputed across sources                                                     | moz.com could not be read in October 2026; per-tier keyword caps vary across third-party trackers                                                        |
| **Third-party rating (Capterra)** | 4.7/5 (298 reviews)                                                                                                                       | 4.5/5 (350 reviews)                                                                                                                                      |
| **Support reputation**            | Repeatedly cited by Capterra reviewers as responsive and helpful                                                                          | Mixed: some Capterra reviewers cite billing/refund friction                                                                                              |

## Ratings & track record

| Metric             | SE Ranking                                                           | Moz Pro                                                                    |
|--------------------|----------------------------------------------------------------------|----------------------------------------------------------------------------|
| Capterra rating    | 4.7/5 (298 reviews)                                                  | 4.5/5 (350 reviews)                                                        |
| TrustRadius rating | 9/10 (40 reviews)                                                    | 7.9/10 (373 reviews)                                                       |
| G2 rating          | Not re-read October 2026                                             | Not re-read October 2026                                                   |
| Trustpilot         | 4/5, 704 reviews (search-verified snapshot)                          | Not itemized in this research                                              |
| Founded            | 2013 per company (2012 per Latka)                                    | 2004 as SEOmoz                                                             |
| Ownership          | Bootstrapped, no VC funding disclosed; ~$35M ARR (2024)              | Acquired by iContact Marketing Corp./J2 Global (now Ziff Davis), June 2021 |
| Notable signal     | 1M+ users, 40,000+ agencies across 150+ countries (company-reported) | Invented Domain Authority; MozBar has 900,000+ Chrome Web Store users      |

Capterra and TrustRadius were the directly checked ratings in this pass. On Capterra, SE Ranking edges Moz Pro, 4.7/5 across 298 reviews versus 4.5/5 across 350 reviews. TrustRadius shows SE Ranking at 9/10 across 40 reviews and Moz Pro at 7.9/10 across 373 reviews; the sample sizes differ widely, so read each score next to its review count rather than side by side. G2 figures were not re-read in October 2026. Moz’s own pricing figures come from third-party trackers because moz.com could not be read on this pass. For a wider view of the category, see our roundup of the [best backlink analysis tools](https://piperocket.digital/list/best-backlink-analysis-tools/).

* * *

*Both tools’ data is sourced from publicly available information, checked against SE Ranking’s own pricing and about pages and against third-party trackers for Moz (whose site could not be read on this pass), as of October 2026. Capterra and TrustRadius ratings were checked live; G2 figures were not re-read. Founding year and HQ figures are flagged where sources disagree rather than resolved to a single number. This comparison is independent; we take no affiliate or referral fees from either vendor.*

## Frequently asked questions

### What is the difference between SE Ranking and Moz Pro?

In a Moz vs SE Ranking comparison, SE Ranking is a bootstrapped budget platform bundling rank tracking, site audits, PPC research, content tools, white-label reporting and an AI Search Toolkit add-on. Moz Pro, launched in 2004, is best known for Domain Authority and a large link index but costs more per tier.

### SE Ranking vs Moz Pro: which is better?

Neither wins outright. SE Ranking fits teams wanting more tracked keywords, bundled PPC and content tools per dollar, white-label reporting and AI visibility tracking. Moz Pro fits teams that need Domain Authority as a client-facing metric, the larger link index, or a simpler workflow.

### Which is cheaper, SE Ranking or Moz Pro?

Moz Pro is cheaper on headline price: $39/mo Starter and $79/mo Standard (annual, third-party figures) versus SE Ranking’s $103.20/mo Core. But SE Ranking’s Core covers 10 projects and 2,000 daily keywords and bundles PPC and content tools Moz doesn’t offer at any tier.

### Does either tool offer Domain Authority or a comparable metric?

Only Moz offers Domain Authority (DA), the link-based score it invented and that stays an industry-wide shorthand. SE Ranking has no equivalent proprietary metric; it uses standard SEO metrics plus backlink toxicity scoring. Moz’s link index is also far larger by raw volume.

### Which tool tracks AI search visibility (AI Overviews, ChatGPT, etc.)?

SE Ranking does; Moz is unconfirmed. SE Ranking ships a dedicated AI Search Toolkit add-on (+$71.20/mo annual) for AI Overviews and chat answers. Third-party trackers report Moz added AI Visibility dashboards on higher tiers; moz.com could not be read to confirm this.

### Which tool has the better third-party rating?

On Capterra, SE Ranking rates 4.7/5 (298 reviews) versus Moz Pro’s 4.5/5 (350 reviews). On TrustRadius, SE Ranking scores 9/10 (40 reviews) and Moz Pro 7.9/10 (373 reviews); the sample sizes differ widely. G2 figures were not re-read in October 2026.

### How much does SE Ranking cost?

SE Ranking Core is $103.20/mo billed annually ($129 monthly) for 10 projects and 2,000 daily keywords; Growth is $223.20/mo annual. The AI Search Toolkit adds $71.20/mo. Prices checked October 2026 on seranking.com.

### Is SE Ranking any good?

Capterra rates SE Ranking 4.7/5 across 298 reviews and TrustRadius 9/10 across 40 reviews (checked October 2026). Reviewers repeatedly praise its support and value for money. It bundles rank tracking, site audits, PPC research and content tools in one platform.

### Where can I find more options beyond SE Ranking and Moz Pro?

For a wider view of the category, see our roundups of the [best backlink analysis tools](https://piperocket.digital/list/best-backlink-analysis-tools/) and [best rank tracking tools](https://piperocket.digital/list/best-rank-tracking-tools-for-saas/). If Moz Pro doesn’t fit, see our [Moz alternatives](https://piperocket.digital/alternative/moz-alternatives/) list.

## Sources and references

01. [SE Ranking homepage](https://seranking.com) (accessed August 2026)
02. [SE Ranking about page (founding, HQ, team, mission)](https://seranking.com/about-us.html) (accessed August 2026)
03. [SE Ranking company history blog](https://seranking.com/blog/11-seranking-challenges-11-years/) (accessed August 2026)
04. [SE Ranking pricing](https://seranking.com/pricing.html) (accessed August 2026)
05. [SE Ranking Capterra reviews](https://www.capterra.com/p/142169/SE-Ranking/reviews/) (accessed August 2026)
06. [SE Ranking G2 product page](https://www.g2.com/products/se-ranking/reviews) (accessed August 2026)
07. [SE Ranking G2 seller page](https://www.g2.com/sellers/se-ranking) (accessed August 2026)
08. [SE Ranking Trustpilot](https://www.trustpilot.com/review/seranking.com) (accessed August 2026)
09. [SE Ranking revenue/funding (Latka)](https://getlatka.com/companies/se-ranking) (accessed August 2026)
10. [Moz acquisition by iContact/J2 Global, GeekWire](https://www.geekwire.com/2021/seo-software-startup-moz-acquired-icontact-marketing-corp-17-years-launching-seattle/) (accessed August 2026)
11. [Moz company history, Tracxn](https://tracxn.com/d/companies/moz/__UKKitoynVbDIHxdguzeiyeUaPHtdYwfGmlGVJ8NPnfs) (accessed August 2026)
12. [Rand Fishkin departure, Search Engine Land](https://searchengineland.com/rand-fishkin-step-away-day-day-operations-moz-278872) (accessed August 2026)
13. [Moz HQ, BuiltIn Seattle](https://www.builtinseattle.com/company/moz) (accessed August 2026)
14. [Moz Pro Capterra reviews](https://www.capterra.com/p/152215/Moz-Pro/reviews/) (accessed August 2026)
15. [Moz Pro G2 product page](https://www.g2.com/products/moz-pro/reviews) (accessed August 2026)
16. [Moz Link Explorer index size, Manytools](https://manytools.com/review/moz-link-explorer/) (accessed August 2026)
17. [MozBar Chrome extension](https://chromewebstore.google.com/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp) (accessed August 2026)
18. [SE Ranking vs Moz feature/pricing comparison, Demand Sage](https://www.demandsage.com/se-ranking-vs-moz/) (accessed August 2026)
19. [Moz pricing cross-verification, Costbench](https://costbench.com/software/seo-tools/moz-pro/) (accessed August 2026)
20. [Moz free trial / billing details, checkthat.ai](https://checkthat.ai/brands/moz/pricing) (accessed August 2026)
21. [Moz Pro pricing cross-verification, pricingsaas.com](https://pricingsaas.com/companies/moz/diffs/2026W38) (accessed October 2026)
22. [Moz Pro vs SE Ranking, TrustRadius](https://www.trustradius.com/compare-products/moz-pro-vs-se-ranking) (accessed October 2026)
23. [Moz Pro pricing, Capterra](https://www.capterra.com/p/152215/Moz-Pro/pricing/) (accessed October 2026)