Can B2B Google Ads agencies improve lead quality?

Yes, B2B Google Ads agencies are specifically skilled at improving lead quality. They achieve this through meticulous targeting, focusing on precise keywords with strong commercial intent, using negative keywords to filter out unqualified traffic, and optimizing ad copy and landing pages to attract and qualify potential business customers. By aligning campaigns closely with the B2B buyer’s journey and leveraging advanced audience segmentation, they ensure that the leads generated are more likely to be a good fit for your sales team, increasing the likelihood of conversion.