Do B2B lead generation agencies offer guaranteed leads?

While some B2B lead generation agencies may offer “guaranteed leads” or performance-based pricing, it’s essential to scrutinize such claims carefully. Guaranteed leads often refer to a minimum quantity, but the quality can vary. A more reliable agency will focus on delivering qualified leads that fit your ideal customer profile rather than just raw numbers. They should guarantee a robust process, continuous optimization, and transparent reporting, aiming for the best possible quality and conversion rates rather than just a quantitative promise that might compromise lead fit.