How do B2B demand generation agencies work?

B2B demand generation agencies work by developing and executing integrated marketing strategies designed to attract, engage, and convert business prospects. This typically involves a multi-channel approach utilizing content marketing, SEO, paid advertising (PPC), social media, email marketing, and often account-based marketing (ABM). They analyze target audience data, create compelling content that resonates with specific pain points, optimize campaigns for performance, and continuously refine strategies based on real-time analytics to deliver measurable results and drive revenue growth for their clients.