How do B2B Google Ads agencies handle lead tracking?

B2B Google Ads agencies handle lead tracking by implementing robust conversion tracking mechanisms. This involves setting up Google Analytics goals and Google Ads conversion actions to monitor specific valuable actions on a client’s website, such as form submissions, phone calls, demo requests, or whitepaper downloads. They often integrate these tracking systems with the client’s CRM (Customer Relationship Management) system to provide a complete view of the lead journey from initial click to sales conversion, allowing for precise ROI measurement and campaign optimization.