How do B2B lead generation agencies integrate with CRM systems?

B2B lead generation agencies typically integrate with CRM (Customer Relationship Management) systems to streamline the handover of leads to the client’s sales team and to provide end-to-end tracking. This usually involves setting up automated data flows, using APIs, or manually importing qualified leads into the client’s CRM (e.g., Salesforce, HubSpot). This integration ensures that sales teams receive real-time access to new leads, along with relevant prospect information and engagement history, allowing for efficient follow-up and accurate pipeline management and reporting.