How do I measure the ROI of marketing services?

Measuring the ROI of marketing services involves comparing the revenue generated from marketing efforts against the cost of those efforts. Key steps include tracking leads and conversions (e.g., website forms, phone calls), attributing sales to specific marketing campaigns, calculating customer lifetime value (CLTV), and monitoring metrics like cost per lead (CPL) and customer acquisition cost (CAC). Utilizing analytics platforms (e.g., Google Analytics), CRM systems, and marketing automation tools helps in gathering accurate data and calculating the tangible financial return on your marketing investment.