How do marketing agencies measure campaign success?

Marketing agencies measure campaign success through a variety of key performance indicators (KPIs) relevant to the campaign’s objectives. Common metrics include website traffic, lead generation (number of inquiries, form fills), conversion rates, sales revenue attributed to marketing efforts, brand awareness (mentions, reach), social media engagement, and return on investment (ROI). They utilize analytics platforms, CRM systems, and custom dashboards to track these metrics and provide regular, transparent reports detailing campaign performance and insights.