How do SaaS marketing agencies acquire new customers?

SaaS marketing agencies acquire new customers through a combination of highly targeted strategies. This includes optimizing for search engines (SEO) to capture organic demand, running precise Pay-Per-Click (PPC) campaigns on Google and social platforms (especially LinkedIn) to reach decision-makers, creating valuable content (blogs, whitepapers, webinars) that educates prospects, and leveraging email marketing for lead nurturing. They also often focus on product-led growth strategies, optimizing free trials, and utilizing referral programs to drive new user acquisition.