How do SaaS marketing agencies handle product launches?

SaaS marketing agencies handle product launches by developing comprehensive, multi-channel launch strategies. This includes pre-launch buzz campaigns (teaser content, early access programs), creating compelling landing pages and product feature content, executing targeted PR outreach to tech media, running paid ad campaigns, and leveraging email marketing to announce the launch to existing leads and customers. They focus on clearly communicating the new product’s value proposition and features, aiming to generate excitement, drive initial sign-ups, and ensure a strong market entry.