How do SaaS PPC agencies handle A/B testing?

SaaS PPC agencies handle A/B testing by systematically creating multiple variations of ad copy, headlines, descriptions, call-to-actions, and landing page elements. These variations are then run simultaneously to different segments of the target audience. The agency closely monitors performance metrics (e.g., click-through rates, conversion rates, cost per conversion) for each variation to identify which elements resonate most effectively. Based on these results, they iteratively optimize campaigns, continuously improving performance and ensuring the most effective ads are deployed.