How do SaaS PPC agencies target specific user segments?

SaaS PPC agencies target specific user segments using advanced layering of targeting options available on ad platforms. On Google Ads, this involves precise keyword selection, custom intent audiences, and remarketing lists. On LinkedIn, they leverage firmographic data (company size, industry), job titles, seniority levels, and professional groups. They also utilize demographic filters, behavioral targeting, and lookalike audiences. This granular approach ensures that ads are shown to the most relevant professionals and decision-makers who are likely to benefit from the SaaS solution.