How important are client testimonials in a marketing company search?

Client testimonials are very important in a marketing company search as they provide social proof and insights into the agency’s performance from the perspective of real clients. They offer credible evidence of an agency’s ability to deliver results, manage projects effectively, and maintain good client relationships. Look for testimonials that are specific, detailed, and address outcomes relevant to your goals. While not the sole factor, positive, authentic testimonials can significantly boost an agency’s credibility and help build trust during your selection process.