How long does it take to see results from B2B demand generation?

The timeline to see results from B2B demand generation varies depending on the complexity of the strategy, the competitiveness of the industry, and the initial state of your marketing efforts. Generally, you can expect to see initial improvements in website traffic and lead volume within 3-6 months. Significant improvements in sales-qualified leads and revenue often take 6-12 months as strategies mature, content assets accumulate, and audience trust is built. Demand generation is a long-term investment, with consistent effort leading to compounding returns.