The budget for B2B Google Ads varies significantly based on industry competitiveness, target audience size, and desired lead volume. A typical starting budget for a small to medium-sized B2B company might range from $1,000 to $5,000 per month for ad spend, plus agency management fees. Larger enterprises in competitive sectors could spend tens of thousands monthly. It’s crucial to align your budget with your lead generation goals, target CPL, and the lifetime value of your customers. A good agency will help you define a realistic and effective budget.
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