How much should a SaaS company budget for PPC?

The budget for SaaS PPC varies significantly based on factors like the industry’s competitiveness, target audience size, sales cycle length, and desired growth rate. A typical starting budget for ad spend for a small to medium-sized SaaS company might range from $2,000 to $10,000 per month, plus agency management fees (often 10-20% of ad spend). Larger, more aggressive campaigns can easily exceed $20,000+ monthly. It’s important to align your budget with your expected lead volume, target CPA, and the lifetime value of a customer to ensure profitability.