Should I prioritize specialization or full-service in a marketing company search?

The choice between a specialized or full-service marketing company depends on your specific needs. If you have a very defined need, like complex SEO or highly niche content marketing, a specialized agency might offer deeper expertise and more focused results. If you need a comprehensive, integrated strategy across multiple channels and prefer a single point of contact for all your marketing efforts, a full-service agency could be more efficient. Consider your internal resources; if you lack an internal marketing team, full-service may be beneficial.