What are B2B Google Ads agency services?

B2B Google Ads agency services involve specialized management of paid advertising campaigns on the Google Ads platform, specifically tailored for businesses targeting other businesses. These agencies focus on crafting highly targeted campaigns that reach decision-makers and relevant stakeholders within companies, using specific keyword strategies, audience segmentation (e.g., based on company size, industry, job titles), and ad creative designed to resonate with B2B buyer needs. Their goal is to generate qualified leads and drive conversions for B2B clients.