What are B2B social media agency services?

B2B social media agency services involve managing and optimizing social media presence specifically for businesses targeting other businesses. Unlike B2C social media, which often focuses on broad consumer engagement, B2B services emphasize thought leadership, industry networking, lead generation, and building professional relationships. These agencies develop strategies, create content, manage communities, and run targeted ad campaigns on platforms like LinkedIn, X (formerly Twitter), and sometimes Facebook/Instagram, tailored to the unique communication and buying behaviors of B2B audiences.