What are common SaaS marketing strategies?

Common SaaS marketing strategies include content marketing focused on educating users and demonstrating value (e.g., how-to guides, case studies), robust Search Engine Optimization (SEO) to rank for high-intent keywords, targeted Pay-Per-Click (PPC) advertising for lead generation, and social media marketing, particularly on professional networks like LinkedIn. Product-led growth (freemium models, free trials), email marketing for nurturing and retention, customer success content, and influencer marketing are also key components. Account-based marketing (ABM) is increasingly popular for high-value enterprise SaaS.