What do SaaS marketing agencies do?

SaaS marketing agencies specialize in helping Software as a Service (SaaS) companies acquire, convert, and retain customers. They develop and execute tailored marketing strategies that address the unique challenges of marketing subscription-based software, focusing on demonstrating value, building trust, and proving ROI. Their services typically encompass a blend of inbound marketing, content creation, SEO, paid advertising, social media marketing, and customer lifecycle marketing specific to the SaaS sales funnel.