What is PipeRocket’s approach to market research and audience targeting for your marketing campaigns?

PipeRocket’s approach to market research and audience targeting is foundational to your marketing success. We conduct extensive research to build detailed buyer personas, identify their pain points, and understand their online behavior. This includes analyzing industry trends, competitor strategies, and leveraging data from your existing customer base. We then use these insights to precisely target campaigns on platforms like LinkedIn and Google, ensuring our marketing messages resonate deeply with the right decision-makers and key stakeholders within your target accounts, maximizing your campaign effectiveness.