What is PipeRocket’s process for researching and developing content topics relevant to your SaaS product?

PipeRocket’s process for researching and developing content topics relevant to your SaaS product is highly systematic. We begin with in-depth keyword research to identify high-intent terms your target audience uses. We also analyze competitor content, industry trends, and frequently asked questions from your sales and support teams. Crucially, we conduct audience research to understand their pain points and challenges. This allows us to develop a content calendar that addresses real needs, positions your product as the solution, and attracts qualified leads for your company.