What is PipeRocket’s strategy for scaling your SaaS PPC campaigns while maintaining a healthy Customer Acquisition Cost (CAC)?

PipeRocket’s strategy for scaling your SaaS PPC campaigns while maintaining a healthy Customer Acquisition Cost (CAC) involves a systematic, data-driven approach. We start by thoroughly optimizing initial campaigns for efficiency before gradually increasing spend. Our process includes continuous A/B testing to identify high-performing ad creatives and landing pages, exploring new keyword opportunities, expanding audience targeting to similar segments, and leveraging automation and smart bidding strategies. We closely monitor CAC at every stage, ensuring that scaling efforts do not compromise profitability, but rather expand reach within profitable parameters for your business.