What methods do B2B lead generation agencies use?

B2B lead generation agencies employ a diverse range of methods. These can include outbound strategies like targeted cold email campaigns, LinkedIn outreach, and telemarketing for direct engagement. Inbound methods involve content marketing (blogs, whitepapers, webinars), SEO, and paid advertising (Google Ads, social media ads) to attract prospects. Account-based marketing (ABM) is also a key method, focusing on a select group of high-value target accounts. Event marketing, content syndication, and leveraging industry partnerships can also be part of their arsenal to generate leads.