What PPC platforms are best for SaaS companies?

For SaaS companies, Google Ads (Search and Display Networks) is often a primary PPC platform, crucial for capturing demand from users actively searching for software solutions. LinkedIn Ads is exceptionally valuable for B2B SaaS, allowing for highly precise targeting by job title, industry, company size, and professional interests. Other platforms like Facebook/Instagram (for retargeting or broader brand awareness), and specialized ad networks (e.g., Capterra, G2, or industry-specific sites) can also be effective depending on the SaaS product and target audience.