What red flags should I watch for during a marketing company search?

During a marketing company search, watch for red flags such as guaranteed results (especially for SEO), lack of transparency in pricing or reporting, high-pressure sales tactics, poor communication during the initial phases, and a lack of specific case studies or client references. Be wary of agencies that use jargon without clear explanations, don’t ask in-depth questions about your business, or have a generic “one-size-fits-all” approach. A lack of understanding of your industry or target audience is also a significant concern.