What reporting should I expect from a B2B social media agency?

From a B2B social media agency, you should expect detailed and regular reporting on key metrics relevant to your business goals. This typically includes metrics like audience growth, engagement rates (likes, comments, shares), reach and impressions, website traffic driven from social media, lead generation (number of form fills, demo requests from social), and conversion rates. Reports should also provide insights into content performance, audience demographics, competitive analysis, and recommendations for future strategy adjustments, all presented in a clear, understandable format, often on a monthly basis.