What results can I expect from B2B lead generation services?

From B2B lead generation services, you can expect a steady flow of qualified prospects, increased sales pipeline velocity, and ultimately, higher revenue. Specific results include a defined number of marketing-qualified leads (MQLs) or sales-qualified leads (SQLs), improved conversion rates from lead to opportunity, and a better understanding of your target market’s needs and pain points. Reputable agencies will provide detailed reports on lead volume, quality, cost per lead, and the overall impact on your sales funnel.