What should I look for in a digital marketing agency contract?

When reviewing a digital marketing agency contract, pay close attention to the scope of services clearly defined, the duration of the agreement, payment terms and pricing structure (fixed fee, hourly, performance-based), and cancellation clauses. Ensure there are clear expectations regarding deliverables, reporting frequency, and ownership of assets created (e.g., ad accounts, content). Data privacy and confidentiality clauses are also crucial. A transparent contract protects both parties and sets the foundation for a successful partnership.