What should I look for in a SaaS marketing agency?

When looking for a SaaS marketing agency, prioritize those with proven experience specifically in the SaaS industry, a deep understanding of the SaaS business model (CAC, LTV, churn), and a track record of driving measurable growth for other software companies. Look for an agency that offers a holistic strategy covering the entire customer lifecycle, has strong expertise in both inbound and outbound tactics, and provides transparent reporting. Cultural fit, communication style, and a collaborative approach are also crucial for a successful partnership.