What should I look for when searching for a marketing company?

When searching for a marketing company, prioritize agencies with a proven track record, demonstrated expertise in the services you need, and transparent reporting. Look for strong client testimonials, case studies, and a portfolio that showcases successful campaigns. Assess their communication style, strategic approach (do they offer custom solutions or one-size-fits-all?), and cultural fit. Ensure they understand your industry, target audience, and business goals. Finally, verify their financial stability and professional accreditations or partnerships.