What social media platforms are best for B2B?

For B2B purposes, LinkedIn is almost universally considered the best platform due to its professional networking focus, advanced targeting capabilities (by job title, industry, company), and content formats suited for business discussions. X (formerly Twitter) can be effective for real-time industry news and thought leadership. YouTube is excellent for product demos, tutorials, and expert interviews. While less direct, platforms like Facebook and Instagram can be used for broader brand building or retargeting, especially if the target audience also engages with professional content there.