What types of content do SaaS content writers create?

SaaS content writers create a wide array of content types tailored to various stages of the customer journey. This often includes blog posts and articles for SEO and brand awareness, detailed whitepapers and e-books for lead generation, case studies showcasing successful implementations, website copy optimized for conversions (homepage, landing pages, product pages), email sequences for nurturing leads, user guides and documentation for customer retention, and video scripts or webinar content for engagement.