What’s included in a B2B Google Ads management service?

A comprehensive B2B Google Ads management service typically includes initial account setup and strategy development, in-depth keyword research, creation of compelling ad copy and extensions, precise audience targeting, and landing page recommendations. It also involves ongoing campaign optimization, bid management, A/B testing of ads, regular performance monitoring and reporting, and integration with CRM or analytics tools for lead tracking. Many agencies also provide competitor analysis and ongoing consultation to adapt strategies to market changes and client goals.