What’s the best way to compare marketing company proposals?

The best way to compare marketing company proposals is to create a scorecard based on your key criteria: alignment with your objectives, proposed strategy and tactics, estimated ROI, pricing structure, team expertise, communication plan, reporting frequency, and contract terms. Don’t just compare the bottom line; evaluate the value and strategic depth of each proposal. Ask clarifying questions, seek detailed breakdowns of costs, and ensure all services are clearly outlined. Prioritize agencies that demonstrate a clear understanding of your business and offer measurable outcomes.