What’s the cost of B2B lead generation services?

The cost of B2B lead generation services varies significantly based on the volume and quality of leads required, the complexity of the target market, the methods employed, and the agency’s pricing model (e.g., per lead, monthly retainer, performance-based). It can range from a few thousand dollars per month for a targeted campaign to tens of thousands for high-volume, enterprise-level lead generation. Some agencies offer pilots to demonstrate value before a long-term commitment. It’s crucial to discuss pricing structures and expected ROI upfront.