What’s the difference between a digital marketing agency and in-house marketing?

The primary difference lies in expertise, resources, and focus. An in-house marketing team provides direct control and deep internal knowledge but may have limited specialized skills or bandwidth. A digital marketing agency offers a team of diverse specialists (SEO, PPC, content, social media) with broad industry experience and access to advanced tools and technologies. Agencies provide scalable solutions and external perspectives, often proving more cost-effective for achieving comprehensive digital marketing goals without the overhead of full-time hires.