What’s the difference between B2C and B2B Google Ads strategies?

The difference between B2C and B2B Google Ads strategies lies primarily in audience targeting, keyword selection, ad copy, and sales cycle expectations. B2C strategies often target broad audiences with emotional appeals and aim for immediate purchases. B2B strategies focus on highly specific, professional audiences, use keywords related to business solutions and industry challenges, and employ ad copy that speaks to logic and ROI. B2B campaigns anticipate longer sales cycles and emphasize lead qualification over immediate transactional conversions, requiring different success metrics and optimization approaches.