What’s the difference between B2C and B2B social media marketing?

The key differences between B2C and B2B social media marketing lie in objectives, content, and audience. B2C often aims for broad reach, emotional connection, and direct sales, using visually appealing, lifestyle-oriented content. B2B focuses on building professional relationships, thought leadership, and lead generation, using educational, data-driven content. B2B engagement is typically more about industry discussions and problem-solving, whereas B2C can be more about entertainment and direct consumer interaction. Platforms like LinkedIn are central to B2B, while Instagram/TikTok dominate B2C.