What’s the difference between traditional and digital marketing services?

Traditional marketing services rely on offline channels like print media (newspapers, magazines), broadcast media (TV, radio), direct mail, and billboards to reach audiences. Digital marketing services, conversely, leverage online channels such as search engines, social media platforms, websites, email, and mobile apps. The key differences lie in reach, targeting capabilities (digital offers more precise targeting), cost-effectiveness (digital can often be more measurable and cost-efficient), and measurability (digital provides extensive data and analytics for tracking performance).