What’s the role of SEO in SaaS marketing?

SEO plays a critical role in SaaS marketing by ensuring the software company’s website ranks high on search engines for relevant keywords. This drives organic traffic from potential users actively searching for solutions, reducing reliance on paid advertising. Effective SaaS SEO involves optimizing product pages, creating educational blog content that addresses user pain points, building high-quality backlinks, and ensuring technical website health. This positions the SaaS brand as an authoritative source and helps capture qualified leads cost-effectively over the long term.