What’s the typical cost of SaaS marketing agency services?

The typical cost of SaaS marketing agency services varies significantly based on the breadth of services, the agency’s expertise, and the client’s growth goals. Monthly retainers for comprehensive SaaS marketing can range from $3,000 to $15,000 for small to mid-sized SaaS companies, and upwards of $20,000+ for larger enterprises with more aggressive growth targets or specialized needs like ABM. Pricing models often include a base retainer plus a percentage of ad spend, or performance-based incentives tied to lead generation or customer acquisition.