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10 Best Performance Marketing Agencies To Boost ROI In 2025
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Did you know that over 75% of marketers report a direct link between their performance marketing initiatives and sales growth?
Performance marketing, which merges the worlds of paid and brand advertising, thrives on a simple but powerful premise: you pay only when a specific action, such as a sale, lead, or download, is completed.
But an alarming challenge casts a shadow for an industry built on precision and results – ad fraud.
Consider this: digital ad fraud is set to cost companies nearly $70 billion this year, with $23 billion hitting U.S. businesses alone. By 2024, these losses will rise to an estimated $100 million per day.
With high stakes, partnering with the right performance marketing services becomes critical. You need a team with proven expertise, compelling case studies, and a track record of delivering tangible results.
We analyzed agencies based on Gartner insights, Clutch reviews, and their ability to demonstrate measurable success.
Here’s our curated selection of the 10 best performance marketing agencies for 2025.
Let’s dive in…
| Key Takeaways Performance marketing focuses on measurable outcomes like clicks, leads, and sales, ensuring you only pay for specific results that align with your business goals.Campaigns are constantly monitored and refined based on real-time analytics, maximizing ROI and efficiency.The top 10 performance marketing agencies are PipeRocket Digital, Ignite Visibility, AdParlor, Performics, Croud, JumpFly, Disruptive Advertising, Moburst, Obility, and Intero Digital. |
Performance marketing focuses on measurable outcomes like clicks, leads, and sales, ensuring you only pay for specific results that align with your business goals.Campaigns are constantly monitored and refined based on real-time analytics, maximizing ROI and efficiency.The top 10 performance marketing agencies are PipeRocket Digital, Ignite Visibility, AdParlor, Performics, Croud, JumpFly, Disruptive Advertising, Moburst, Obility, and Intero Digital.
Performance marketing is a combination of paid advertising and brand marketing. Affiliates and marketing companies are only paid when a specific desired action is completed.
This specific action can be a completed lead, the closing of a sales deal, the number of bookings, or a download.
Moreover, this approach creates a win-win situation for both retailers (or “merchants”) and affiliates (or “publishers”).
It lets you focus on strategic campaigns that deliver high returns. You only pay affiliates after a specific action, such as a sale or lead, is completed, so your money goes toward actual results.
There are over 20+ key metrics for success in performance marketing that you can calculate and monitor. However, we have picked the top 5 to show you how important the metrics are to the growth of your high-value campaigns.
CTR measures the percentage of users who click on your ad after seeing it. A higher CTR indicates that your ad resonates well with your audience.
Tracking this metric helps identify whether your creative, messaging, or targeting is effective.
Impressions refer to the number of times your ad is displayed to users.
While they help gauge reach, it’s worth noting that not all impressions mean genuine views due to the prevalence of bot traffic, which accounts for nearly 40% of web activity today.
CPI indicates the cost of a single ad impression, while CPM reflects the cost for every 1,000 impressions. This metric highlights how efficiently your budget is spent on creating visibility.
Lower CPI and CPM values generally reflect better cost efficiency, but quality impressions remain a critical focus.
CPC measures the average cost incurred for every click on your ad. This metric directly reflects how much you’re spending to generate active user engagement.
For example, if a campaign costs $200 and generates 2,000 clicks, the CPC is $0.10 per click.
Conversion Rate represents the percentage of users who take a desired action, such as completing a purchase, signing up for a service, or downloading an app.
This metric is a cornerstone of evaluating the effectiveness of your campaign and the user journey.
CPL measures the cost of acquiring a single lead through your campaign.
Leads can range from contact form submissions to requests for quotes, depending on your call to action.
For example, a campaign that costs $200 and generates 8 leads results in a CPL of $25.
Cost Per Conversion provides insights into the average expense for each conversion, ensuring your campaign remains aligned with your overall business goals.
Accurately defining what counts as a “conversion” is important here, as it varies depending on the stage of your business.
For example, if your total spend is $500 and you achieve 20 conversions, your CPCo is $25 per conversion.
Performance marketing and traditional marketing each have their strengths and challenges. How effective they are depends on your goals, your audience, and the industry you’re in.
Hence, if you understand and align these differences with your company’s needs, you can create strategies that work efficiently and truly connect with your audience.
The main differences are:
| Parameters | Performance Marketing | Traditional Marketing |
| Focus | The main focus is ROI; every campaign is tied to measurable outcomes. | Here, the priority is building awareness and reaching a wide audience. |
| Tracking | You get real-time insights using advanced analytics. | Tracking is limited, often relying on surveys or estimates. |
| Cost | Budgets are flexible and adjust based on performance. | Costs are fixed whether the campaign succeeds or not. |
| Targeting | Targeting is sharp, using data to hit the right audience. | It’s broader, with less focus on specifics. |
| Adaptability | Strategies can be tweaked instantly during the campaign. | Making changes takes time and adds to the expense. |
| Channels | Includes social media, search ads, and digital platforms. | This sticks to TV, radio, and print ads. |
| Engagement | It’s interactive, giving users a personalized experience. | Communication is one-way, with minimal feedback. |
| Speed | Results? They show up almost instantly. | You’re looking at weeks, sometimes months, for results. |
| Cost-Effectiveness | You pay for performance, so there’s less budget waste. | Spending can feel riskier, with no guaranteed returns. |
| Goal | It’s all about quick conversions and measurable growth. | The aim here is long-term visibility and brand reputation. |
A performance marketing agency is a team that helps businesses fine-tune their online marketing to hit specific goals like driving sales, generating leads, or boosting clicks. They rely on data-driven strategies to deliver measurable results.
Now, why go for a performance based marketing agency instead of doing it yourself?
Agencies bring expertise, advanced tools, and dedicated resources that are hard to match in-house. They know how to stretch your budget, target the right audience, and get the best ROI.
Are you wondering how effective performance marketing really is?
Check out some of our case studies to see how we’ve helped clients grow their customer base and achieve their goals.
Let’s dive into the details of the 10 best performance based marketing companies, explaining what they offer, who they’re best for, their pros and cons, notable clients, and reviews to help you make the right choice.
PipeRocket Digital is a performance marketing agency dedicated to helping ambitious companies increase revenue while reducing Customer Acquisition Costs (CAC).
We combine customized Account-Based Marketing (ABM) and demand generation services to transform growth pipelines with data-driven solutions.
With the founding team’s hands-on experience in leading companies, they accelerate pipeline growth, increase conversions, and find countless ways to lower CAC through data-driven tactics and constant optimization.
This agency is ideal if you are a business who:
| Pros | Cons |
| Ensures every dollar delivers measurable results by lowering CAC and optimizing channels. | Testing and optimization can delay rapid scaling in complex campaigns. |
| Plans are tailored to your specific goals, audience, and industry needs. | |
| Works with no disruptions with your team to align on objectives. | |
| Covers paid ads, SEO, ABM, and content for full-spectrum support. |
Storylane, Cyber Sierra, MetricStream, HyperVerge, and Element
PipeRocket Digital ensures that the pricing aligns with the effort and intricacies your marketing strategy demands.
Moburst is a mobile-first B2B performance marketing agency known for delivering hypergrowth. It has been recognized as Adweek’s Fastest Growing Agency for three consecutive years and winner of the Mobile Marketing Association’s Digital Agency of the Year 2023.
Moburst specializes in data-driven strategies that help brands scale and dominate their categories. With over 600 successful projects, it has proven expertise in achieving measurable outcomes.
This agency is ideal if you are a business who:
| Pros | Cons |
| A proven track record of achieving impressive growth rates (e.g., a 1,400% increase for Samsung). | Premium services may be cost-prohibitive for smaller businesses. |
| Expertise in optimizing mobile apps for global markets across multiple languages. | Primarily focused on mobile-first campaigns, which may not suit brands looking for offline integration. |
| Comprehensive services, including creative content, influencer marketing, and media buying. | |
| Award-winning campaigns backed by data transparency and real-time tracking. |
Samsung, Uber, Calm and Reddit
Source: Moburst
Moburst tailors their pricing to fit the specifics of your marketing goals, whether simple or complex.
Disruptive Advertising specializes in performance marketing that delivers real results. With expertise in paid search, paid social, SEO, and CRO, they focus on improving your entire marketing funnel.
As a Facebook Marketing Partner, HubSpot Certified Partner, and Google Premier Partner, Disruptive combines industry recognition with proven tactics to help businesses thrive.
This agency is ideal if you are a business who:
| Pros | Cons |
| Offers a full suite of marketing solutions, including paid ads, SEO, and lifecycle marketing. | Services may not suit very small businesses with limited budgets. |
| Prioritizes lead quality and profitability over vanity metrics, ensuring measurable results. | Companies needing offline marketing integration may find limited support. |
| Develops a winning strategy for qualifying brands within the first 30 days and enables quick performance improvements. | While fast, the setup process may require detailed collaboration to align targeting and strategy. |
| Strategies are tailored to meet the unique demands of industries like legal, education, and B2B. | |
| Certified partnerships with Google, Facebook, and HubSpot ensure campaigns leverage cutting-edge tools and practices. |
BookBaby, Grow.com, and GuideCX.
Source: Disruptive Advertising
Disruptive Advertising customizes its pricing to match the scale and complexity of your marketing needs.
Performics, the performance marketing engine of Publicis Groupe, specializes in driving revenue growth through intent-based strategies.
With expertise across performance media, SEO, content creation, analytics, and marketing consulting, Performics optimizes brand experiences at every stage of the consumer decision journey.
Operating in 57 countries with over 3,400 experts, Performics is built for results, combining local expertise with global reach.
This agency is ideal if you are a business who:
| Pros | Cons |
| Operates in 57 countries, providing both global and localized strategies. | Their sophisticated offerings may require a significant investment. |
| Focuses on uncovering consumer intent to drive targeted marketing campaigns. | Integrating their wide-ranging services may demand time and alignment with internal teams. |
| Offers services across media buying, content optimization, and marketing consultancy. | |
| Uses advanced tools like Caiman to measure and improve campaign performance. | |
| Strong ties with Google, Amazon, and other major platforms for cutting-edge solutions. |
AXIS Bank, HDFC, and other global enterprises.
Source: Performics
Pricing is designed to adapt to the unique requirements of your campaigns, no matter their size or scope.
Obility specializes in performance marketing for hypergrowth B2B tech and SaaS companies. With over a decade of experience, they excel in creating and scaling revenue-generating campaigns tailored to the unique complexities of B2B.
Obility’s expertise lies in optimizing every funnel stage, from MQLs to SQLs, ensuring predictable, profitable revenue growth.
Obility is ideal for B2B tech and SaaS companies that:
| Pros | Cons |
| Deep understanding of B2B challenges like long sales cycles and complex buying committees. | It may not be suitable for companies outside the tech or SaaS sectors. |
| Specialized teams for PPC, SEO, paid social, and revenue operations ensure holistic growth. | Revenue attribution setup and multi-channel integration might take time to implement fully. |
| The in-house data team integrates campaigns with tracking systems for clear ROI measurement. | |
| Services evolve as businesses grow from startup to IPO and beyond. |
Snowflake, Marketo, Gainsight, Juniper Networks, and Hitachi Vantara & SAP CX.
Source: Obility
Obility customizes its pricing to ensure it supports the scope and depth of your marketing requirements
Intero Digital is a full-service digital marketing agency specializing in performance marketing strategies that deliver measurable results. With expertise in paid media, SEO, CRO and content marketing, they help businesses transform clicks into meaningful actions.
This agency is ideal if you are a business who:
| Pros | Cons |
| Covers all aspects of performance marketing, from paid media and SEO to CRO and content optimization | Advanced solutions may require a higher budget. |
| Utilizes advanced tools like InteroBOT® to analyze site performance and predict search outcomes precisely. | CRO and A/B testing require detailed analysis and experimentation, which may extend timelines for seeing results. |
| Provides tailored campaigns based on user behavior, industry trends, and business objectives. | |
| Backed by awards like Forbes Advisor’s Best of 2024 and Top Clutch Digital Marketing Agency. |
Credera, Vodaland, and Inspira
Source: Intero Digital
Intero Digital has a pricing plan that is shaped to fit the exact scale and complexity of your marketing initiatives
JumpFly has been a leader in performance marketing for over two decades. Their focus is simple: to help businesses maximize ROI through expertly managed campaigns.
Whether it’s PPC, SEO, paid social, or Amazon advertising, they combine human expertise with cutting-edge AI to deliver results that matter.
As trusted partners with Google, Microsoft, Meta, and Amazon, JumpFly ensures you’re always ahead in the performance marketing campaigns.
JumpFly is the go-to partner for businesses that:
| Pros | Cons |
| First, their platform expertise is unmatched. With direct support from Google, Microsoft, and Meta, you get the best tools and strategies. | Their focus is strictly on digital campaigns, so this may not be the fit if you’re looking for offline support. |
| Their proprietary AI monitors your campaigns around the clock, making real-time optimizations. | While their results justify the cost, their services may require a larger upfront budget to get started. |
| They offer a full suite of services, from PPC and SEO to social media and Amazon advertising. | |
| Finally, there is no long-term contract. You stay because you see results, not because of a locked agreement. |
Water and Rock Studio, Hayabusa, Harvard Business Services, Inc., and Daniel Smart Manufacturing
Source: JumpFly
JumpFly works with you to create pricing that reflects the demands and goals of your marketing campaigns.
Ignite Visibility is a full-service performance marketing agency dedicated to delivering measurable results for businesses of all sizes.
With expertise spanning SEO, paid media, social media marketing, email marketing, CRO, and franchise marketing, Ignite Visibility combines innovation with proven strategies to help businesses grow.
They are backed by proprietary tools like their Certainty forecasting system and a team of industry-leading experts.
| Pros | Cons |
| Tools like the Certainty forecasting system provide unmatched insights into campaign performance and ROI | Comprehensive campaigns may require detailed onboarding and strategy alignment. |
| Ranked #1 for SEO and paid media by Clutch and The Manifest. | Their advanced capabilities come at a cost, which may not suit smaller businesses with limited budgets. |
| Case studies show significant growth, such as a 250% increase in lead volume and a 22,707% rise in organic impressions. | |
| Tailored strategies and transparent reporting keep clients engaged and informed. |
Fix Auto USA, Ecwid, SurveyPlanet, Mission Federal Credit Union, and OWN.
Source: Ignite Visibility
Ignite Visibility believes in flexible pricing built around your marketing efforts’ unique challenges and scale.
AdParlor is a growth-focused digital marketing agency that specializes in performance-driven strategies. Backed by over 2 decades of industry expertise, AdParlor combines cutting-edge technology, data insights, and certified paid media expertise to create full-funnel campaigns that deliver measurable results.
AdParlor ensures brands maximize their digital presence across major and emerging platforms, from influencer marketing to advanced AI-driven analytics.
| Pros | Cons |
| Delivers campaigns that engage customers at every stage of their journey. | Advanced strategy and AI tools may not be accessible for smaller budgets. |
| Expertise in optimizing mobile apps for global markets across multiple languages. | Initial setup and strategy alignment may require significant input from internal teams. |
| Uses AI-powered insights and integrated dashboards for real-time optimization. | |
| Over 28 billion impressions driven across 10+ digital channels highlight their extensive reach and expertise. | |
| Strong ties with major digital channels ensure campaigns are aligned with the latest trends. | |
| Maximizes impact by combining influencer content with paid media strategies. |
Slim Chickens, Restore Hyper Wellness, and Nimbly.
Source: G2
Pricing, though, depends on the scale of your needs—it’s tailored, so you’ll want to chat with them to get a clearer idea.
Croud is a global media agency that focuses on performance marketing, but it doesn’t stop there. It combines that performance-first mindset with creativity, strategy, and data to help ambitious brands grow sustainably.
They focus on brand planning, integrated media, social campaigns, or even creative and analytics, as they’ve got the expertise to cover it all.
Now, if you’re a brand looking to expand globally while keeping local market insights intact, or you want campaigns that drive measurable results, Croud could be an excellent fit. They’re especially great if you’re aiming for growth and need customized strategies across paid media, creative, and data solutions.
Croud is ideal for brands that:
| Pros | Cons |
| Combines branding with measurable performance for sustainable growth. | While versatile, some clients prefer performance marketing companies with deeper specialization in one area. |
| Operates across key markets, ensuring local expertise with a global strategy. | Strategy development requires active input from the client for best results. |
| Offers everything from paid media to creative and data solutions under one roof. | |
| Partners closely with brands, creating customized solutions that align with unique business goals. | |
| Uses advanced analytics and innovative trends to stay ahead of the curve. |
Kerzner, IWG, BritBox, Avanti, Regus and Skillshare
Source: Croud
Croud offers customized pricing tailored to the scale and complexity of your marketing needs.
When choosing a performance marketing agency, the stakes are high. A great agency can elevate your brand, while the wrong one could drain your budget with little to show. So, how do you find the right fit?
Here’s a guide to the qualities you should investigate and see if they give the same impression:
A stellar agency is only as good as the people behind it. Look for a team that blends expertise across multiple disciplines—web design, SEO, PPC, copywriting, social media, analytics, and sales.
Diverse skill sets ensure true professionals handle your campaigns from every possible angle.
Ask Yourself:
An excellent agency doesn’t just focus on your brand—they study your competitors meticulously. This means understanding what works in your industry and where opportunities lie.
Questions you should be asking them:
Your agency shouldn’t just focus on what to do—they need to understand why you’re doing it. The best agencies dig deep into your mission, goals, and audience before recommending strategies.
Signs they understand you:
A standout agency is always pushing boundaries with fresh, innovative ideas. From groundbreaking campaigns to award-winning designs, creativity is often the differentiator.
What to look for:
Not every agency will deliver your brand’s needs, so approach the decision with curiosity and caution. Take time to ask questions, review past work, and make sure they align with your goals.
Choosing a performance marketing agency is important as it is about finding the right partner who truly gets your business. But how do you ensure you’re making the right choice? Let’s break it down with some key points to investigate.
Sure, your budget matters, but don’t let the pursuit of low costs overshadow quality. A great agency invests time, expertise, and resources to deliver results, which are often reflected in their pricing.
No two businesses are alike, and neither should their marketing strategies be. A standout agency takes time to understand your brand, audience, and goals before crafting a unique plan.
Ask yourself:
It’s easy to promise success, but can they back it up? The best agencies provide data, case studies, and client testimonials that showcase measurable results, such as increased ROI or conversions.
Questions to ask them:
If they’re hesitant to share results, it might be time to look elsewhere.
Your agency is your partner in your growth. Aligning values, work ethics, and communication styles makes collaboration smoother and more effective.
A quick meeting with their team can reveal whether they’ll work well with you.
A solid agency measures, analyzes, and reports on its performance to refine strategies. However, how it presents this data can vary widely.
Note: Choosing a performance marketing agency is big, so don’t rush it. Ask questions, review their work, and assess how well they align with your goals. The right agency will become a trusted partner in your growth journey.
Performance marketing agencies specialize in driving measurable results through data-driven strategies. Their expertise spans various digital channels and tactics designed to optimize ROI. Here’s an overview of the core services these agencies typically offer:
Working with a performance marketing agency gives you the edge of specialized expertise without the hassle of building an in-house team.
These agencies are experts at data-driven strategies, helping you reach your audience with pinpoint accuracy, adjust campaigns in real time, and consistently optimize for the best possible return on your investment.
Moreover, their success is tied to yours. Every step they take is about delivering real results—higher conversions, stronger ROI, and meeting your goals head-on.
Performance marketing is a powerful approach, but its effectiveness lies in adapting strategies to the unique demands of each industry. Each industry has its rhythm, audience, and way of doing things.
Let’s take two industries for example:
For eCommerce, the success of performance marketing hinges on immediate action—be it a click, a purchase, or a subscription. Every ad dollar must translate into measurable ROI, and campaigns are built to deliver results quickly.
Here’s how it plays out:
For SaaS companies, performance marketing focuses on generating quality leads and nurturing them into long-term subscribers. The goal is less about instant transactions than building a sustainable pipeline.
What does that look like?
Finding the right performance marketing agency can feel overwhelming, can’t it? With so many options, how do you know which aligns with your business goals? That’s precisely why PipeRocket Digital exists—to simplify this decision and give you the confidence that you’re making the right choice.
Here’s a glimpse of what we can do. For HyperVerge, we generated 51 Marketing Qualified Leads (MQLs), building a $2.5K monthly Recurring Revenue (MRR) pipeline. How did we achieve this?
We leveraged our in-depth product research and created laser-focused campaigns.
Let’s turn your business goals into achievements. Book a consultation call with us; no strings are attached. During the session, we’ll dig into your challenges, refine your strategy, and show you exactly how we deliver results.
Sometimes, the best outcomes start with asking the right questions. Why wait? Your brand’s growth journey begins here.
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