About the client

DevRev offers an AI-powered product that makes it easier for your whole organization to feel in sync. The omnichannel communication, real-time insights, and service tools elevate the support team’s impact on the organization.

Website

https://devrev.ai/

Industry

Customer Service

Company size

500+

Goals

Increase organic traffic to the website and relevant company pages.

Engagement start date

June 2024

PipeRocket’s strategy & implementation:

The work on improving DevRev’s organic growth health started with a thorough content audit. It was essential to identify gaps and highlight optimization needs that would align with the audience’s intent. The focus was on rectifying the errors and developing content to improve CTRs even at BoFU.

Here’s how PipeRocket crafted and implemented the strategy to revive DevRev’s organic growth:

• Phase 1: Initial discovery and subsequent planning
  • We started by conducting a thorough SEO content audit. This helped us in identifying gaps in keyword usage and content planning. It also revealed underperforming pages and misalignments in targeting the right audience.
  • To get the organic growth back on track, the PipeRocket team did a target keyword research and analysis for “Customer support software” which is DevRev’s primary offering.
  • ThWith the right keyword plan in place, we set up the roadmap with measurable milestones to ensure that our strategy in place was in fact showing the desired results.
• Phase 2: Content planning and implementation
  • In the second phase, we focused on creating a solid content plan based on the keyword research done earlier. The plan included drafting detailed content briefs and re-optimizing existing content to address the gaps and align with audience needs.
  • The content plan also involved optimizing meta titles, meta descriptions, and headers for high-priority pages. We also incorporated structured data/schema markup for rich snippets.
  • Lastly, we focused on developing new BoFU pages that targeted comparison queries and solution-oriented pages.
• Phase 3: Authority building through content expansion
  • Our target was to leverage the high-priority, high-volume, and intent-based keywords and craft optimized content with them.
  • The next steps involved content interlinking to improve and streamline discoverability for users which would result in higher and wider engagement.
• Phase 4: Conversion Optimization
  • In the final implementation phase, we enhanced the BoFU pages with lead magnets, attractive offers, and actionable CTAs. Along with that we continuously refined our strategies based on the performance data and user behavior insights.

Result - A success story:

Within six months of implementing our phased strategy, results exceeded expectations. US organic traffic, the primary target for Devrev, grew by 122%. Overall website traffic increased by 127%, while blog traffic surged by 226%. Additionally, the website & relevant webpages achieved higher first-page Google rankings, with the domain authority reaching an impressive score of 70.

Blog Traffic

Overall Traffic