Customer story
About the client
HyperStart is an end-to-end contract lifecycle management software. They cater to all business functions and offer a 10x faster contract closure through a seamless contract creation and tracking process.
Website
Industry
Software Development - Legal Tech
Company size
Mid Market & Enterprise
Goal
Aim to increase MQL pipeline & SQO funnel
Engagement start date
August 2024 (Last week)
The challenge
HyperStart was looking to address two primary lead-generation challenges:
- They were struggling to enhance their pipeline of sales-qualified opportunities or SQOs, leading to a gap in converting potential leads into high-value deals.
- Attracting and converting mid-market and enterprise leads was proving difficult.
PipeRocket’s strategy & implementation:
To boost lead generation for HyperStart, we began with in-depth market research, enabling us to design a robust quarterly plan. This plan focused on targeting high-intent keywords and restructuring ad campaigns to enhance CTRs and overall conversions.
Here’s the approach PipeRocket took to execute the plan:
Defining key focus points
Before developing a strategy, we focused on identifying the failure points affecting lead generation. This involved pausing keywords that weren’t driving results, pinpointing ad copies that needed improvement, and adjusting bids to optimize conversions effectively.
Strategic phase execution
Getting the maximum result required phase level execution to witness a cascading effect of the changes being implemented:
- Phase 1: Analyze current keyword performance and adjust bids.
- Phase 2: Conduct a thorough search term analysis & exclude irrelevant keywords.
- Phase 3: Restructure ad campaigns to convert, and pause underperforming campaigns, ad groups & keywords.
- Phase 4: Fix ad copies and assets, revamp messaging and performance for landing pages.
Improve lead quality
The different execution phases are focused on generating quality leads by reducing noise, increasing the likelihood of generating MQLs, and ultimately improving the pipeline of SQOs.
Result - A success story:
A well-researched and market-focused approach enabled PipeRocket to increase the SQO volume by 2X, from 4 leads to 11. This was made possible within one quarter, from Q2 2024 to Q3 2024.
They worked closely with us and took ownership like our in-house team. The team ran over 10 experiments to identify what was working and invalidated two new geographies for the ads. Moreover, PipeRocket Digital was responsive, open to feedback, and eager to meet the objectives.