Customer story
About the client
Storylane is the ultimate no-code tool, designed to let you create compelling interactive product demos within minutes and share them with leads, clients, and other relevant stakeholders.
Industry
Software Development - Mar Tech and Sales Tech
Company size
SMB, Mid Market & Enterprise
Goals
Aim to increase SQL funnel
Engagement start date
August 2024 (Last week)
The challenge
Two significant challenges blocked Storylane's path to growth:
- Maintaining a consistent and reliable pipeline of SQLs was a persistent challenge.
- Securing leads from mid-market and enterprise segments proved to be particularly difficult.
PipeRocket’s strategy & implementation:
Storylane aimed to improve SQLs and capture enterprise-level leads. PipeRocket addressed this by developing scalable, focused ad campaigns on Google and LinkedIn. We carefully analyzed performances, pausing underperforming campaigns and reallocating budgets to campaigns delivering the best-matched leads.
Here’s how PipeRocket got it done:
Focused Strategies for Success:
Key tactics are essential for building a foolproof strategy. We began by identifying high-intent keywords to boost ad conversions and scale campaigns. Simultaneously, we refined the LinkedIn strategy to retarget users who engaged with Storylane’s content but didn’t submit a lead.
Phase-by-Phase Implementation:
Phase-level execution allowed us to observe the progressive effects of the changes to maximize results:
- Phase 1: Monitor current keyword effectiveness and pause low-performing, campaigns, ad groups, and keywords.
- Phase 2: Reinvent the messaging style for ad copies & landing pages to improve conversion rates.
- Phase 3: Execute budget reallocations to campaigns driving SQLs.
- Phase 4: Leverage LinkedIn ads to amplify brand search volume and improve conversions.
Optimize ad spends with negative keywords
By reviewing actual search queries triggering Storylane's ads, we identified and added irrelevant or non-converting terms to the "negative keywords" list. This reduced wasted ad spend and improved the relevance and efficiency of our campaigns.
Result - A success story:
A strategy created to maximize ROI resulted in Storylane’s business growing by 2.5X over the quarter. While keeping the per SQL cost constant (between $740 -$760), PipeRocket’s strategy drove a 25% rise in SQLs (from 55 to 69) between Aug 24 and Nov 24.
SQLs
We achieved a remarkable 62.07% increase in meetings and demos booked with the Storylane team, alongside a 44.76% surge in product signups across all channels.
Working alongside PipeRocket has been a commendable experience for Storylane. We were looking into how to boost our qualified leads. Their comprehensive analysis, strategic initiatives, end-to-end campaign structuring, landing page experimentation, and targeted remarketing delivered remarkable results for us. They understand market dynamics positions accurately, making them an invaluable Storylane partner.